Retail Brokers - November News

SUMMER, CHRISTMAS, SCHOOL HOLIDAYS

Are you planning now to cater for these periods? Have you placed ‘Advanced’ orders for Balfour’s cakes and puddings or Cadbury’s for Xmas Counter Lines from Hollier Dicksons?

What about Xmas Cards and Wrapping, sticky tape and ribbons or bows.

Summer has started as was evident over the October long weekend. Members took a hit with increased drink sales and a big spike in icecream sales

• Have a ‘Fridge Mechanic’ in to service all your refrigeration compressors
• Empty and clean your freezers over the next few weeks
• Start ordering extra cases of drinks in before Xmas. Start with just 1 extra case per week

Xmas is starting to appear in stores with: (Xmas Pageant is on 14/11/2015 and you should decorate your shop from this date)

• Mince Pies – Checkout the Allocation for December
• Decorations available now
• Cards & Wraps available now

These School Holidays will free up Kids with Cash. You need to aim purchases towards this market

• Fun Toys & Stickers (Kevin 0478588977 new owner)
• Party Goods for Xmas and New Year – balloons, streamers etc etc
• Floor Stacks of Coke or Halls 1.25lt or 2lt drinks for CONVENIENCE SHOPPING 

LION

Lion are pleased to announce the launch of Daily Juice Balance.

Consumers have been looking for an Orange Juice that has less sugar, so Lion have developed Daily Juice Balance a juice that has 50% less sugar than normal Juice.

The product is available in 500ml Bottles & is line priced to the rest of the Daily Juice range.

Balfours Top 10 Purchases by $$$

1. Traditional Square Pie 175g
2. White Bread 700g
3. Traditional Pasty 150g
4. Custard Tart 140g
5. Traditional Giant Sausage Roll 150g
6. Chocolate Donut 120g
7. Traditional Sausage Roll 85g
8. Hamburger Rolls 6pk
9. Wholemeal Bread700g
10. Cornish Pasty 250g

ADVERTISING

HAVE YOU HAD A LOOK AT YOUR OPTIONS? Check both Facebook and Twitter out.

Both of these sites allow you to advertise your products to your friends for free.   

Do you do hamburgers, rotisserie chickens, soups or specially cooked home-style meals which your customers can enjoy for their evening meal?

Here are 2 more sites you can go on to advertise your take home offers.

·       www.menulog.com.au

·       www.eatnow.com.au

With these sites there is a cost of approximately 11% plus a further 2% if the customer uses a credit card so you would have to do your sums but it might just be a way to cheaply reach a huge audience and grow your business.

PFD

We do have trading terms with this company but they aren’t as simple to explain as a straight forward ‘10% discount’.

However on AVERAGE you can expect to receive is a 10% discount. On some products you’ll receive far more than 10% discount whilst on other lines you’ll receive little or no discount.

PFD who has been a strong supporter of our group since 1994 and have supplied us this list of products that members are currently purchasing. 

Retail Brokers - October News

Daylight saving starts on the first Sunday in October. All clocks will be turned forward 1 hour at 2am on the 4th.

We also celebrate Labor Day with a public holiday on the 5th October giving most of our customers a long weekend.

What plans have you put in place, with a sunny 22 degrees forecast it will be a great way to move towards summer and Christmas?

LION TRADING TERMS

This year celebrates our 21st year working together in the route industry and we have again renewed our trading terms with this very important partner. 

Through the trading terms, the monthly promotions and the shop support by territory managers with ticketing, ‘A’ Frames, relays and general assistance this partner has been strongly supporting our members for a long time.

The trading terms we have agreed to on your behalf will come into force from Monday the 5th of October 2015.

The new price for our 1lt white milk will be locked in for the next 12 months. It covers the 3 white milk lines, Pura 1lt, Skimmer 1lt and Light Start 1lt.

These comments and many similar ones are made by very happy members of Retail Brokers

·      Many of my customers now buy 4 x 1lts or 6 x 1lts at a time

·      My white Milk sales have more than doubled since introducing the $1.50 price

·      The price of $1.50 has brought in many brand new customers to my store

THIS IS YOUR POINT OF DIFFERENCE

THIS GIVES PEOPLE WHO ARE NOT YOUR CUSTOMERS A REASON TO STOP

To make sure you get the most out of the white milk pricing your selling price should be between $1.50 and $1.75 each.

·      This pricing should be reflected on the ‘A’ Frame in front of your shop

·       It will give new customers a reason to stop and become REPEAT CUSTOMERS

The discounts on all other products will remain in place and the need to carry the correct range in the correct relay will also remain as a requirement to receive the trading terms.

Your Territory Manager can supply you a full list of products to carry and will assist you with a relay in the fridge if needed.

EXTRA SERVICES FOR MEMBERS

Do you take advantage of these great people?

·      CBA Eftpos terminals – Rizwan Siddiqui 03-96756310

·      Protectit Insurance – Doug Napier 08-83727100

·      Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570

·      Espresso Essentials Coffee Machines – Martin Langston 0419128753

·       Adelaide Pest Control – Keiron Snow 08-83448181

ICECREAM PRICING

Both Street’s and Peters Icecream companies have very bright, colourful Header Cards to go above the freezers and ticketing which is stuck to the freezer lids.

I personally never used them and would encourage most members not to use them as well.

If you want to display pretty pictures of what your customers can already see in your bright clean freezer that’s ok but it should also display YOUR RECOMMENDED SELL @ 40% Gross Profit.

Both STREETS & PETERS RECOMMENDED SELL PRICE at 25% gross profit which won’t in most cases cover the electricity needed to run your freezers based on current sales.

Our ‘Suggested Sells’ are just that. You need to be aware of the competition in your area but remember that in most cases Icecream Sales only equate to approximately 2% of your total annual sales.

Having said that the cost in electricity may well out way the current profit you are receiving if you are going by the companies ‘Suggested Sell’

It is estimated that energy costs per year for a 4’ freezer are just under $1000.00 and just over $1000.00 for a 6’ freezer.

COCA COLA REGULAR METRO PRICING

Do you know that the standard list price for non-members for the following is?

CHECK YOUR PROMOS TO SEE WHAT YOU PAY

FAST FOOD IDEAS

Recently  whilst visiting members we came across a wonderful display of just ‘Heat & Eat’ fast food. The products looked Delicious, were Convenient and with a large range had instant Eye Appeal.

The shop has over 121 recipes to pick from, cooks all meals at the shop and it is the fastest growing sector in her shop.

·      Roasts

·      Curries

·      Stirfries

·      Pastas

·      Casseroles

·      Stews

·      Vegetarian Meals

·      Chicken Dishes

·      Beef Dishes

·      Fish Dishes

As you can see there are a lot of choices but not all of them are done at any one time. The meals are in a display fridge and all products are cooked and ready to micro wave

This section is large and now contributes more than 50% of the total stores daily sales.

BALFOURS Footy Pie Sales

The recent allocation of FREE Footy Pies revealed some interesting Sales Figures.

We allocated to most members 26 Footy Pies over a period of a few weeks.

But have a look what happens when

·      You get behind the promotion

·      Have a positive approach

·      Become involved in ordering, promoting and ticketing

·      Talk to your customers and staff

Hamley Bridge General Store           sold 284 Footy Pies

Mylor General Store                           sold 158 Footy Pies

Normanville Service Station               sold 114 Footy Pies

Morphette Vale 7 Day S/market        sold 109 Footy Pies

Delamere Store                                  sold 104 Footy Pies

Well done to these members who excelled and who are obviously self-motivated sales orientated business people, congratulations.

COMMONWEALTH BANK EFTPOS

Rizwan Siddiqui 03-96756310 or 0477741475

Which Bank supplies your Eftpos Terminal?

A great deal on your Eftpos charges can potentially save you more money annually and increasing your profitability without increasing your sales.

Check the NOVEMBER NEWSLETTER for more information and the flier

PFD

We do have trading terms with this company but they aren’t as simple to explain as a straight forward ‘10% discount’.

However on AVERAGE you can expect to receive 10% discount. On some products you’ll receive far more than 10% discount whilst on other lines you’ll receive little or no discount.

PFD who has been a strong supporter of our group since 1994 has given us this list of products that members are currently purchasing.

ADVERTISING

Are you online with your take away food offers? We have talked about Facebook before and Twitter is similar.

Both of these sites allow you to advertise your products to your friends for free. 

You may do hamburgers, rotisserie chickens, soups or specially cooked home-style meals which your customers can enjoy for their evening meal.

Here are 2 more sites you can go on to advertise your take home offers.

·      www.menulog.com.au

·      www.eatnow.com.au

With these sites there is a cost of approximately 11% plus a further 2% if the customer uses a credit card so you would have to do your sums but it might just be a way to cheaply reach a huge audience and grow your business.

TOBACCO PRODUCTS

Just a reminder if you are contemplating deleting tobacco products or if you are thinking about re introducing them.

Not selling tobacco products will impact your bottom line NEGATIVELY, guaranteed.

We understand that the cost of purchase is huge, the fear of being robbed is paramount and the insurance costs can be overwhelming.

But tobacco products are 35% to 40% of your sales each week on average. You can’t walk away from that instead you need to manage it.

Gross Profit at manufacturers recommended retail price is approximately 17% gross profit but most members are less than this somewhere between 10% and 15% gross profit

This means that on a $50 sale your profit is between $4.55 at 10% and up to $6.80 at 15%

If you don’t carry a full range you should as a minimum carry the top 25 cigarette products and the top 10 tobacco products. We have listed the top 10 in each here and for more information go back to your August newsletter.

Retail Brokers - September News

SHOP SALES

Across Australia in over 6000 Convenience Stores with scan data it was revealed that:

• Sales have increased each year for the last 3 years
• The average transaction was up by 6% to $8.48
• The actual number of transactions per day had increased by 3

Keep in mind that this data also includes the eastern sea board but it does show that there is a place for Convenience Stores or Deli’s in the shopping cycle of customers.

Why do people shop in your store?

The TOP 3 reasons were given as:

·      Convenience – your shop is easy to get to and the parking is great

·      Enjoyable Shopping Experience – Clean, bright store with friendly staff

·      Value for Money – Not as cheap as a supermarket but cheaper than the service stations

What sells in your store as a percentage of your total weeks sales?

As we suggested last month this shows the importance of tobacco products and the amount of money it brings to your store each week. It is in most cases the largest sector in your business

Product                                    Total Sales

Tobacco Products                    37%

Drink Fridge                            19%

Communications                     8%

Confectionery                          7%

Ready to Eat                           7% (Breakfast, Lunch and Snacks)

General Merchandise             7% (General Merchandise, Stationery, Magazines)

Groceries                                5% (Groceries, Personal Care)

Take Home Drinks                   4%

White Milk                              2%

Icecream                                 2%

Snackfoods                              1%

Prepared Food for Home        0.7%

Bread                                      0.5%

Where should you be concentrating your efforts?

You may need to ask your customers this question.

‘What products or services would you like us to introduce to make you shop here more often?

When this question was asked of the sample groups some of the main responses were:

·      Post Office Services                33% (not the easiest to get but worth a try)

·      Health Food Options               29% (Balfours & PFD can supply these product)

·      Freshly Baked Items               24% (not the easiest but frozen bread and rolls thru PFD may be possible)

·      Dinner Time Food Options     23% (small rotisseries and bain maries can attract extra customers, even frozen pasta style meals and frozen pies and pasties do work)

BALFOURS

Australia’s Number 1 bakery according to South Australians and a major partner to our businesses

New Lines

·      Mini Frog Cakes (mixed 12 pack, 4 of each)

·      Mini Frog Cakes (12 pack Chocolate)

·      Mini Frog Cakes (12 pack Green)

·      Mini Frog Cakes (12 pack Pink)

The mixed pack of Mioni Frog Cakes will be allocated to members shortly and when it does please take the opportunity to taste these delicious products so you can tell your customers how wonderful and sweet they taste

SEE THE FLIER IN THIS NEWSLETTER FOR MORE DETAILS

COUNTER TOP IMPULSE SALES

Is your counter top exciting and different, do you change things around on a regular basis so that it creates an interest or is it DULL, COLOURLESS and BORING?

·      It should have some NOVELTY LINES as seen on your promotions page at the end of the newsletter

·      It should have a Tic Tac Stand featuring the Minions Banana flavoured Tic Tacs from the August newsletter

·      It should have a stand of cough lollies such as Buttermenthols, Soothers and Strepsils

·      It should have Codral Tablets for Colds & Flu and Sudafed Tablets for Sinuses

·      It should have $2 bags of mixed lollies

·      It should have New Line such as Cadbury Cherry Ripe Double Dipped, Kit Kat Chunky 50g or Maltesers Teasers 35g prominently displayed (They’re on TV)

All these lines are available today at Hollier Dickson’s.

See your rep or call them on 08-83412111

EXTRA SERVICES FOR MEMBERS

Do you take advantage of these great people?

·      CBA Eftpos terminals – Rizwan Siddiqui 03-96756310

·      Protectit Insurance – Doug Napier 08-83727100

·      Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570

·      Funtoys & Stickers on consignment – Michael Conry 0403946232

·      Espresso Essentials Coffee Machines – Martin Langston 0419128753

·       Adelaide Pest Control – Keiron Snow 08-83448181

POINTS TO PONDER

·      Tobacco sales grew in convenience store in the last 12 months by nearly 9%. This makes you wonder if the plain packaging is working as customers switch to cheaper tobacco options. Make sure you get your share.

·      Lion relayed a number of convenience stores recently. They placed Dare, F/U Iced Coffee and Big M at the first line of sight and on average the sales uplift for the entire flavoured milk section was 150%

A survey from the AACS showed that the ‘Ready to Eat’ section within our stores was continuing to grow with fresh cakes, great sandwiches and pastries leading the way.

Retail Brokers - July News

‘A’ FRAMES

How do we best use this signage on our footpaths? Below is a great example of bright, clean, and easy to read signage.

These signs will capture the attention of cars and walkers going past the store.

They tell a crisp clear message, are yours doing the same?

Many members have rubbishy hand written, impossible to read ‘A’ Frames that detract from the store appearance and give an impression of a dirty uncared for business.

SOME DO’S

·      Lion White Milk ‘A’ Frame – should be the first sign carried out and displayed boldly. We would cover the word ‘PURA’ at the top with a big price ticket printed and laminated from Officeworks.

ONLY YOU HAVE THIS LINE ON PROMOTION. NO ONE ELSE HAS A 1LT WHITE MILK DEAL.

IT’S YOUR POINT OF DIFFERENCE.

·      Balfours ‘A’ Frame – should be the second sign carried out in the morning. This SA Icon Company has supported us as a group for 20 years and is keen for the relationship to continue. They regularly supply each member with new ‘A’ Frame corflutes and ongoing promotions. WE NEED TO SHOW OUR SUPPORT.

·      Coca Cola Company ‘A’ Frame or one of your own advertising your delicious food should be the third and LAST ‘A’ Frame taken out in the morning.

SOME DON’TS that should be obvious:

·      Old dirty hand written ‘A’ Frames and those with the magic 8’s should never be used

·      The Advertiser sign should not go out – EVERYONE knows you sell the Advertiser and at 12.5% GP why would you bother

·      Farmer’s Union Iced Coffee signs – All convenience stores, delis, snack bars, service stations, pizza joints even pubs are selling Iced Coffee these days on promo and your customers know you have it too. There is no value to you taking this sign out.

·      Streets, Peters should not go out – These partner companies are supporting you but their signage is of more assistance nearer to the point of sale

·      Vilis, Red Bull, V Drink Signs should never go out – These companies don’t have trading terms with you or the group so why bother

All ‘A’ Frames should be easy to read, clean and kept to a minimum. Too many signs causes confusion, they can’t be read and often the customer doesn’t stop.

BALFOURS

NEW LINES

Balfours are releasing their SA ICON FROG CAKE in a mini bite sized version. They

will be perfect when teamed with a Barista Coffee or as a kid’s school time snack

The Frog Cakes in 3 flavours will come in packs of 12 and have 4 days shelf life with a

selling price of $3.75 each

Also a regular release is the Football Donuts in the week leading up to the showdown between the Power and the Crows. They will be available from the 13th July for the week leading into the showdown in twin packs

Why not get right behind this game and decorate your store with some streamers and balloons.

The Footy Pie Allocation is still going until the end of August

·      2 only Balfours Footy Pies will be allocated into stores each Monday starting from the 1st June.

·      The allocation will run for 13 Mondays, the last delivery being on the 24th August

Along with this allocation comes an A Frame Corflute and an A4 size tickets for your counter or on top of the pie warmer

We have teamed the Footy Pie with Farmers Union Iced Coffee in July and August

FOOD for WINTER

We recently gave you a Pea and Ham Soup recipe that some members have used to increase lunchtime sales.

I also have the privilege of trying a very delicious Chicken Minestrone Soup while in a members store that sold the soup with a thick slice of continental bread for $7

We then tried the following soup in a convenience store in Adelaide.

After some research we discovered that the Number 1 soup customer’s look for is Pumpkin Soup

Why don’t you try it?

Ingredients (serves 6 and can be frozen for 6 to 8 weeks)

·      2 table spoons Olive Oil

·      1lt Vegetable Stock

·      150ml Cream

·      1kg Butternut Pumpkin (peeled, seeded, cubed)

·      1 Potato (peeled, cubed)

·      1 Onion (diced finely)

·      1 Clove of Garlic (diced finely)

·      1 tea spoon Cumin

·      ½ tea spoon Nutmeg

·      ½ tea spoon Coriander

Optional - to be used as a garnish

·      1 Bunch Parsley (fresh, finely chopped)

·      1 Bunch Spring Onions (fresh, finely chopped)

Method (A Slow Cooker can also be used)

·      Heat oil in a large saucepan over low heat, add diced onion and cook for 4 to 5 minutes, until softened and clear not browned.

·      Add garlic and spices and cook, stirring, for 30 seconds.

·      Add pumpkin and potato and cook for 8 to 10 minutes or until pumpkin is softening

·      Then add the vegetable stock and bring to the boil. Add salt and pepper to taste

·      Turn heat to low, cover and simmer for 15 minutes.

·      Stir in cream and simmer for a further 10 minutes

·      Remove from heat and puree using a hand blender

·      Return to gentle heat before serving

·      Garnish each serve with either Parsley or Spring Onions and a slice of thick buttered continental toast

TAX AUDITS

Tax Audit Insurance through ProtectIt Insurance Services - 08-83727100

Over the years a number of members have been through a stressful and time consuming Tax Audit.

It is where the Australian Tax Office decides to go through your businesses accounting practices. They are checking to see if you are recording the money trail accurately and paying your fair share of taxation dollars including Company Tax, PAYG and GST.

It will involve your ACCOUNTANT which becomes very expensive and you will be required to supply the ATO with endless documentation.

To cover your costs and liabilities every member should take out insurance to cover their out of pocket expenses.

We feel that TAX AUDIT INSURANCE is a must for all business owners and it is relatively cheap.

ProtectIt Insurance Services have policies starting from as low as $145 per annum for peace of mind.

EXTRA SERVICES FOR MEMBERS

Do you take advantage of these great people?

·      Protectit Insurance – Doug Napier 08-83727100

·      Suncorp for your Eftpos terminals – Sharon D’Silva 1300305130

·      Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570

·      Funtoys & Stickers on consignment – Michael Conry 0403946232

·      Espresso Essentials Coffee Machines – Martin Langston 0419128753

·      CBA also does Eftpos terminals – Rizwan Siddiqui 03-96756310

·      Adelaide Pest Control – Keiron Snow 08-83448181

Retail Brokers - June News

BALFOURS ALLOCATIONS

Balfours have done this fruit cake allocation and it has been very well received. They are currently looking at making it a regular line that you can reorder and keep on your counter tops throughout the year, especially the colder months.

They are also reviewing the boxing to see if it is possible for these fruit cakes to have their own distinctive packaging so they can sit on the counter. Possibly a bright coloured box of 12 units.

Don’t forget to check your Retail Brokers May Account for YOUR FULL CREDIT

TAX AUDITS

Tax Audit Insurance through ProtectIt Insurance Services - 08-83727100

Over the years a number of members have been through a stressful and time consuming Tax Audit.

It is where the Australian Tax Office decides to go through your businesses accounting practices. They are checking to see if you are recording the money trail accurately and paying your fair share of taxation dollars including Company Tax, PAYG and GST.

It will involve your ACCOUNTANT which becomes very expensive and you will be required to supply the ATO with endless documentation.

To cover your costs and liabilities every member should take out insurance to cover their out of pocket expenses. We feel that TAX AUDIT INSURANCE is a must for all business owners and it is relatively cheap.

ProtectIt Insurance Services have policies starting from as low as $145 per annum for peace of mind.

HOLLIER DICKSON

For a limited time the Cadbury Chocolate With Vegemite is available.

When you order it in place it on your counter near your till. Don’t hide it.

PARTNER COMPANIES

Lion & CCA

Both companies are major supporters and partners of each member of RETAIL BROKERS FIVE STAR FOOD STORES.

These partner companies offer each member substantial discounts, plus regular promotions and personal assistance at store level for being a member of the group.

Both companies also have what is known as a CORE RANGE OF PRODUCTS that each member needs to carry in their stores all the time.

This is part of a set of trading terms agreed to by us ON YOUR BEHALF and is a reason why we enjoy such great discounts on everything we purchase from these companies.

EXTRA SERVICES FOR MEMBERS

Do you take advantage of these great people? Don’t forget to mention that you are a member of Retail Brokers.

·      Protectit Insurance – Doug Napier 08-83727100

·      Suncorp for your Eftpos terminals – Sharon D’Silva 1300305130

·      Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570

·      Funtoys & Stickers on consignment – Michael Conry 0403946232

·      Espresso Essentials Coffee Machines – Martin Langston 0419128753

·      CBA also does Eftpos terminals – Rizwan Siddiqui 03-96756310

·      Adelaide Pest Control – Keiron Snow 08-83448181

PFD

We do have trading terms with this company but they aren’t as simple to explain as a straight forward ‘10% discount’.

However on AVERAGE you can expect to receive 10% discount. On some products you’ll receive far more than 10% discount whilst on other lines you’ll receive little or no discount.

PFD who has been a strong supporter of our group since 1994 has given us this list of products that members are currently purchasing. It is based on our group’s purchases and shows the top 24 lines. 

Retail Brokers - May News

BALFOURS ALLOCATIONS

Balfours will allocate to stores their NEW Mini Fruit Cakes in May

Watch for YOUR FULL CREDIT on your Retail Brokers membership account in May for the Mini Fruit Cakes

BALFOURS FOOTY PIE

As we head into football season there will be a big push on the Balfours Footy Pie

This is a “ premium “ pie sold at the same cost price of the traditional pie price.

The Balfours Footy Pie will be allocated into stores from the 18th May to the 31st August at 2 only per week on Monday

We will credit your account in May , June , July , August as the allocation progresses.

Balfours reps will deliver the new corflutes for stores promoting this line.

FOOD for WINTER

PEA & HAM SOUP

This soup will warm the cockles of your heart and served with hot buttered toast or a crunchy roll will encourage your customers to purchase

Ingredients

• 1 Ham Hock or 1Kg of Bacon Bones
• 1 Packet of green or yellow split peas 500g
• 2 Onions finely chopped
• 2 Carrots finely chopped
• 1 Celery stick  finely sliced
• 2 Bay leaves
• 1 teaspoon of pepper (hock or bones will have enough salt)
• 3lts of either water or vegetable or chicken stock
• Parsley finely chopped (garnish)
• Crusty Bread or Rolls
• Slow Cooker Method

1.     Wash and soak the split peas, overnight if possible

2.     Chop up all the veggies and place them in to a 5lt slow cooker with the split peas, vegetable stock or water and bay leaves

3.     Put the ham hock or bacon bones in the slow cooker, cover with liquid and cook on low for 6 to 8 hours

4.     Once the meat is starting to fall from the bones, take out the ham hock and bacon bones and let the meat cool while the soup keeps on cooking

5.     When the meat is cool enough to handle, remove and discard the fat, rind and bones. Break up the meat and return it to the soup.  Add the pepper and let it cook for at least another 60 minutes and serve as required in takeaway cups

Serves about 15 cups of soup for under $1 per cup

Add a slice of fresh crusty buttered bread or hot toasted crusty buttered bread or even a small buttered crusty roll

Cook this soup in the shop overnight so that the fresh delicious aromas fill the shop and seduce the customers

SANDWICHES TO IMPRESS

Great sandwiches wraps, baguettes and rolls will sell all year round and are highly profitable.

These sandwiches wraps, baguettes and rolls will sell for prices above $7 over and over again.

What about a great toasted sandwich to beat any winter chills? Cheese, ham and tomato is perfect. You could add mushrooms or asparagus or chicken.

LION

This partner company is having a price rise on Monday the 4th May. Make sure you adjust your selling prices accordingly.

WHITE MILK FOR OUR GROUP WILL NOT RISE

Please Note: Reps are calling into stores and checking your core range as previously advised.

Daily Juice

EXTRA SERVICES FOR MEMBERS

Do you take advantage of these great people? Don’t forget to mention that you are a member of Retail Brokers.

Protectit Insurance – Doug Napier 08-82988861

Suncorp for your Eftpos terminals – Sharon D’Silva 1300305130

Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570

Funtoys & Stickers on consignment – Michael Conry 0403946232

Espresso Essentials Coffee Machines – Martin Langston 0419128753

CBA also does Eftpos terminals – Lauren Casey 1300007605

Adelaide Pest Control – Keiron Snow 08-83448181

PFD

We do have trading terms with this company but they aren’t as simple to explain as a straight forward ‘10% discount’.

However on AVERAGE you can expect to receive 10% discount. On some products you’ll receive far more than 10% discount whilst on other lines you’ll receive little or no discount.

Retail Brokers - March News

LION PRICING

All stores would have received details of the LION milk deal again to emphasise our commitment to this deal and that sales are rising in all stores running this.

If you have any questions contact either your rep or John or Richard.

HOT X BUN ALLOCATION

The Balfours Hot X Bun allocation will be active in stores , please refer to your mailed newsletter for further details 

BALFOURS HOT X BUN with COFFEE
Hopefully you are a Barista and can make a great coffee, but how do you prepare the Hot X Bun for your customer.
Hot Cross Buns with their combination of spicy, sweet and fruity flavours have long been a delicious Easter tradition in Australia. 

Firstly take a bun out of the pack and cut it horizontally through the centre. You will need to place the 2 halves in a toaster or under the griller until lightly toasted on both sides.

When the halves are golden brown remove them from the heat and liberally butter the inside faces of the bun. Preferable use real butter but margarine will do. 
Eat straight away while the butter is melting and the bun is hot.

For a decadent twist add some jam or honey and wash down with a sensational barista made coffee.

HOLLIER DICKSON’S NOVELTIES
Easter Lines & Novelties

• Easter Eggs – Crème Eggs & Lindt Rabbits 
• Novelty Lines – Perfect for the holiday break
• These products will sell well when displayed on the counter next to the till
• Adventure Time & Monster High Cotton Candy
• Popping Candy Lollipop                 
• Monster High                                        

See your rep for details 

EASTER DISPLAYS
Do you want to sell more stock?

Display Bins are perfect for increasing sales. 
See your Balfours rep or your Hollier Dickson rep to get a single tiered bin for your store. 
Place Easter lines in the top 2 tiers and Balfours Hot x Buns in the bottom 2 tiers

COCA COLA AMATIL (CCA)
Did you know that research shows that 7 out of every 10 customers looking for a cold drink will pick a CCA product, INTERESTING.

CCA has recently assisted Toni and Paul at Cheek Ave Super Deli in achieving their full entitlement of 18% discount by activating the 4 areas of execution that are aligned to the trading terms.

• CCA has brought their coolroom share to 50% and activated promotional price points on the January promotional packs which have helped to lift sales and increase the dollars spent per transaction in their shop. Through their discussions CCA also brought their products to the front 4 doors.
• CCA also provided Toni and Paul with ‘Meal Deal Point of Sale’ that is also expected to lift sales of drinks with food and increasing the dollars per transaction.
• Toni and Paul have taken advantage of the January promotional calendar and increased their CCA core range to 18, which has given them the discount on offer for product ranging. 
• It was also decided to have an ambient 2lt Coca-Cola display which was set up next to the coolroom at a competitive sell price. This gives the customer an opportunity to purchase 2lt drinks at a lower price point as compared to the cold offer from the fridge. 
• If you are in need of some assistance and would like something like this to happen in your store ask your CCA Sales Representative for help in any relays to make sure you are getting your full 18% trading terms. 

Retail Brokers - Feb News

STORE SIGNAGE - LION

NO ONE ELSE HAS YOUR CHEAP WHITE MILK. NO OTHER DELI, SNACK BAR, SERVICE STATION, SUPERMARKET OR GENERAL STORE IN SOUTH AUSTRALIA CAN PURCHASE 1LT PURA, SKIMMER OR LIGHT START MILK FOR THE PRICE YOU ARE

ONLY YOU GET THAT PRIVILEGE DON’T WASTE THIS OPPORTUNITY

Milk sales are rapidly ON THE RISE in our stores and all members should be using the signage that has been delivered to your stores.
Make sure the A Frame is kept close to the shop so your customers can see the price as they walk into your shop.

The A Frame needs to be at the Front Of Your Store as it is for this member!
This sign placed close to the entrance of your shop will work wonders. This member is experiencing great sales increases in his white milk.
Unfortunately placed on the road side away from the shop entrance the pricing is far too small to be read AND IT LOSES ITS IMPACT.

The group is currently up 6% in its white milk sales.
The $1.50 suggested sell price is WORKING and stores are getting increased sales.
Many Members are also using the fridge door ticketing to sell 2 for $2.95. It’s also important to place ticketing on the other white milks you carry to highlight the difference in price between 1lt and 2lt milk.

If you have not put the signage up, silly you, but be warned, over the next few weeks your Lion Territory Manager will be checking all members for pricing and range and if either are not in line with the terms then you as an individual will be move down to Tier 2 pricing.

BALFOURS

Here’s another sign that has customers taking notice. Again it’s close to the shop entrance so customers can read it.

Although the weather has been warm and muggy this sign is working because sales of their Balfours products are up on this time last year. The member is also very competitive with their Balfours pricing.
They also show a price difference on products from other bakeries.

COCA COLA AMATIL
It’s interesting that although white milk sales are up, CCA sales are down and this is reflected state wide.
NO we are not losing sales to any competitor these sales are just not happening.
So what we need to do together (CCA + YOU + US) is find ways of turning those sales trends around.

CCA have a couple of suggestions.
FIRSTLY
They would like to run a competition between all members for 2015.
Each quarter there would be a 1st, 2nd, & 3rd prize draw
Prize Possibilities 1st Corporate Tickets to the Football Adelaide Oval + $250 in CCA products
   2nd $200 in CCA products (value approx. $350)
   3rd $150 in CCA products (value approx. $250)
Territory Managers would score each member on a quarterly basis on things like
   Core Range Compliance
   Shelf Space Share
   Off Location Display
   Meal Deals including CCA product (not Coca Cola Cans)
   Promotions Ticketed

This competition WON’T be based on store sales but whether or not your store is compliant with the current trading terms. 
There will be 13 CHANCES TO WIN
• 3 winners each quarter (4 quarters for you to be a winner)
• Plus a GRAND PRIZE WINNER 

SECONDLY – COCA COLA LIFE
In early April straight after Easter they are going to launch a NEW LINE of Coca Cola.
It is expected to be BIGGER than Coke Zero launch when most members ran out of stock.
Cola drinks account for 33% of all the drinks sold by each member approximately.

When compared to normal Coke the new line of Coke Life will have:
• 35% less sugar (sweetened by Stevia, a natural product & sugar)
• Best possible Coke taste
The advertising campaign is a huge spend of $10 million.

What CCA would like to do is an allocation of 4 cases of product to all members week commencing the 6th April 2015
The allocated products would be:
 
• 1 x 600ml Coca Cola
• 1 x 600ml Coke Zero
• 1 x 600ml Coke Life
• 1 x 250ml Coke Life

Each member who accepts this allocation would receive a case of Mt Franklin Water 250ml FREE
 
PUBLIC HOLIDAYS
What do you do to make extra dollars on long weekends?

What did you do over the Xmas period?
Members who decorated their shops and put in extra displays got a lift in sales.

What about displays of stationery, biros etc. for back to school?
Kids are always excited about pens and pencils, exercise books and pads. They can be purchased very cheaply and sold with high mark up.

What about Australia Day? BBQ’s picnics, paper plates, flags etc.
We are become more proud of Australia and more active each year. The number of cars this year with flags was amazing, and many with huge flags.
Are you selling any Australiana?

What about Valentine’s Day?
Not as big as the other but cards, wrapped chocolates and maybe flowers would be a start.

If you did nothing extra that’s why your sales haven’t increased.

Next we have Easter - What will you do for Easter?

NOW IS THE TIME TO START PLANNING

See your Hollier Dicksons reps for display ideas
• Small impulse delights to tempt your customers to spend more
o Cadbury Crème filled Eggs
o Lindt Rabbits that sell for $1
o Small chocolate eggs
• Bin displays of Smith’s Chips in the smaller sizes
• Specialty chocolate lines that supermarkets aren’t carrying

You could also try dump bins with other lines such as
• Paper plates, paper towels, plastic cutlery
• BBQ related products such as gas bottles, foil trays, gas lighters, long matches, mozzie candles

If YOU want a SALE INCREASE over Easter
YOU will need to do something NOW

Retail Brokers - Dec News

CHRISTMAS TIME

As we head into the festive season we can be confident that :

Temperatures will rise

• Drinks will sell
• Icecreams will sell
• Food will sell

But only if you are prepared.

If you need another drink fridge whether it be a one door or two door , speak to your Coca – Cola Amatil rep who should now be calling on your store a minimum of once a month.

If you would like a Golden North freezer speak to Phil Tobin on 0419209266

You need to have stock and should start building up your stock levels in getting ready for the holiday season.

CHRISTMAS ALLOCATIONS

Christmas allocations will be starting from Balfours and into stores starting on the 1st Dec

Stores will receive a CREDIT for this stock with their December invoice.
The credit applies to all the stock so it is effectively coming into stores at NO CHARGE.

WINDOWS & SURROUNDS

When was the last time you looked at your windows ?
There are many stores that could improve their business by :
Cleaning their windows , as many stores need to do this as there are old signs , peeling signs and general dirt plastered on windows and customers DO notice this.

If you have a business with high volume traffic going past every day , putting the lights on so customers can see in the windows and changing / cleaning the windows can result in increased traffic to your store as customers stop and come in to see what has changed.

Stores should also remove old , tired , damaged and out of date signage that is stuck around the entrance or on your building. It is not a good look.

PIE WARMERS – INCREASE YOUR SALES - PRICING

PAYING ATTENTION to your pie warmer will result in increased sales.

Stores that spend time making their pie warmer look good by laying it out correctly with wanted lines ( Balfours ) and making sure that they are presented to the customer and not just thrown in , will result in more sales.

Cleaning your pie warmer and making it sparkle will give customers the confidence to purchase pies , pasties and sausage rolls from your store.
Properly heated pies , pasties and sausage rolls will give customers the confidence to return to your store and give you repeat sales.
Stock that has been heated in the microwave and then placed in the pie warmer is not ideal – ask someone who eats them.

Remember that you should look at the cost price of all your products and sell for the appropriate gross profit.
Do not be lazy and group pricing into categories by saying that , for example , all beef pies should be sold at the same price when there is usually a substantial difference between suppliers . ( Balfours v Opposition )

As well as pricing there is usually a difference in weight – give your customers value for money.

COCA- COLA AMATIL TERMS - PROMOTIONS

Has your rep discussed the new terms that make it easier for you to achieve the discount on offer.
If you have not seen your rep give Richard a call on 0419829145

LION – 1LT MILK SPECIAL

Reminder that this promotion is on for 12 MONTHS and it is making a difference to our stores sales with a 6% increase in milk sales after only 8 weeks.
Lion reps are calling into stores to assist with relays and implementation.

Retail Brokers June News

SURVIVE & THRIVE BUSINESS EXPO (5th June 10am to 5pm)
All members if possible should go to this expo and take advantage of the business tips and assistance that will be readily available. The promotions and deals should be exceptional good and make the trip and time spent very worthwhile. See the enclosed flier for more details.

Coca-Cola Amatil EXTRA PROMOS
Did you take advantage of these EXTRA promotions?
Coca Cola 600ml Range        $47.08 includes GST
Mt Franklin Water 600ml        $17.17 no GST
If you haven’t ordered them yet remember they must be delivered to your store no later than the 12th June to get this pricing.

SIGNATURE DISH
Have you got one yet? If your busier periods are around lunch time, after school or early evening you need to find yourself a signature dish for your shop. 
Make sure it’s very tasty, desirable, quick and easy to prepare and it must be presented constantly at the high level.
Here are a couple of new & different ideas you could try.

Aussie Club Sandwich
Between 3 slices of toast add the following
1st Slice of toast then

• Lettuce
• Beetroot
• Tomato

2nd Slice of toast then

• Egg
• Bacon

Chicken or Lamb or Beef (ring PFD and see what they have)
3rd Slice of toast

You can add some Sauce or Mustard and Salt & Pepper 
Cut diagonally in half and serve with serviettes for $9.90 whether they are ‘Eating In’ or ‘Take Away’

Pasty Sandwich
A member recently told us that ‘This is the only way they would eat a pasty.’ This is totally unique and no image available on the internet.
It could be a world 1st. 
Take a hot Balfours pasty and gently cut and lift the pasty lid without breaking the lid away from the pasty

Add either some or all the following

• Grated Cheese
• Shredded Ham
• Sliced Tomato
• Shredded Lettuce

If you add all the above lines the sell price would be around $5.95 but be careful as the presentation is very important.

BALFOURS
The bread price is about to be increased from the 1st July 2014. At this time the cost price will be increased to $2.38 (normally $2.80) with a suggested sell between $2.95 and $3.25. 
Use Bread Price to drag customers into your shop.

MEMBERS INSURANCE
ProtectIt Insurance Brokers - Doug Napier 08-82988861

A country member recently told us that by changing over to ProtectIt Insurance Brokers he saved nearly $2000 per year on his insurance premiums.
Call Doug and ask for a no obligation free quote

It would also pay to ask about ‘Audit Insurance’. This insurance will cover you against the costs of an audit of your business by the ATO.
The stress and worry you will be put under by an audit check from the ATO is considerable. 
The cost can also be exorbitant. As you get your accountant involved and as you spend time answering questions and filling in paperwork & questionnaires you will incur substantial extra costs to your business.

Don’t get caught and insure yourself against these costs and take the stress out of your business audit.

HOLLIER DICKSONS (previously The Distributors Adelaide)
124 Bedford Street
Gillman, SA 5013
08-83412111

Hollier Dicksons (formerly The Distributors Adelaide) is entering its 8th year of trading. 
Over the past 7 years the business has tripled in size making it the largest independently owned distributor of Confectionery, Snack Products & Drinks in South Australia.
Hollier Dicksons is proudly a 4th generation family owned business that commenced in 1854. That’s 160 years.

As members of Retail Brokers you are able to take advantage of the progressive promotions and marketing of this member of the National Confectionery Wholesalers Pty Ltd. 

Additional promotional activity such as ‘Sweet Deals’ and ‘Power Brands’ will now be available to each of us.
Also we will now be able to source exclusive products from Darryl Lea, Fussy Cat, Vetta Pasta and many others.

You will still see the same territory managers as before on a regular basis. The range of products may be bigger, in some cases the price will be better and the service should be as brilliant as the service you give to your customers.

Retail Brokers May News

HOLLIER DICKSONS (THE DISTRIBUTORS ADELAIDE)
124 Bedford Street
Gillman
SA 5013
Hollier Dicksons (formerly The Distributors Adelaide) is entering its 8th year of trading. Over the past 7 years the business has tripled in size making it the largest independently owned distributor of Confectionery, Snack Products & Drinks in South Australia.
Hollier Dicksons is proudly a 4th generation family owned business that commenced in 1854. That’s 160 years.

As members of Retail Brokers you are able to take advantage of the progressive promotions and marketing of this member of the National Confectionery Wholesalers Pty Ltd. 

Additional promotional activity as ‘Sweet Deals’ and ‘Power Brands’ will now be available to each of us.
Also we will now be able to source exclusive products from Darryl Lea, Fussy Cat, Vetta Pasta and many others.

You will still see the same territory managers as before on a regular basis. The range of products may be bigger, in some cases the price will be better and the service should be as brilliant as the service you give to your customers.

5 WAYS TO WOW YOUR CUSTOMERS & Boost Your Bottom Line by WINNING Repeat Business

Service

• Welcome customers with a smile, saying hello, thank them, wishing them well when they’re leaving
• Offer them a clean, well-stocked, soft music, airconditioned experience
• Treat them to great food, cold drinks, new lines, specials

Purchase 

• Price all products and use promo ticketing, even make some of your own

New Lines on the counter

• Seasonal Lines close to the counter

Loyalty

• Business card lunch deals – collect business cards for a week or a month and draw a winning card for a free lunch
• Coffee Cards for a free coffee
• Lunch Cards for a free lunch

Reward your Customers with something Different

• Run footy tipping contests
• Run Melbourne Cup & Adelaide Cup Sweeps
• Decorate the shop on special occasions such as Christmas, Footy Finals or when a local sporting team is in the finals

Start a Data Base

• Advertise your monthly promotions
• Thank them for shopping at your store

PRICE INCREASES
How do you increase your prices WITHOUT upsetting customers?

Be Transparant

• If you explain quickly WHY your pricing has increased in most cases your customers will be sympathetic and understanding towards you

Too Much Too Quickly

• When increasing your prices do it in small amounts if possible

Reaction

• Test an increase on a weekend and gauge your customers’ reaction. As most customers will buy more than 1 item a small increase won’t be noticed at all

BALFOURS
Do you carry Balfours 700g Bread? It currently costs $2.30 per loaf and members who use this as a draw card to drag customers into their shops are selling a lot of bread at $2.75 to $2.99 a loaf.
4 varieties are available: 

• White Sandwich
• Wholemeal Sandwich
• Multigrain Sandwich
• White Toast 

Retail Brokers March News

ATTENTION
Things YOU need to action

• Adelaide Cup Day 10th March 2014 – Public Holiday long weekend
• State Election Saturday 15th Mar 2014 – Can be YOUR BUSIEST DAY of the year, be ready, especially if there is a Polling Booth close
• Do we owe you money – email us your banking details and we will credit your account 
• Balfours – How to prepare a delicious Hot X Bun, read it now
• Do YOU have a friend who should be a group member, let us know
• Free AFL Tipping Chart in the Advertiser this Saturday. Get your customers involved with Weekly Prizes
• Balfours Hot X Bun Allocation – Are you in Group 1 or Group 2

Not sure about anything ask us – call our mobiles send us an email

SHOP APPEAL
Is your shop a place you would like to be seen shopping.

Because customers buy on EMOTION, what emotions does YOUR shop bring up in YOUR customers?

All Delis are basically the same, so you need to set yours apart.

• Offer a Guarantee. (Never on price)
• We sell the coldest drinks
• We make the freshest sandwiches
• Our Hot Dogs were voted the best in SA

Have this type of commitment on everything from windows to fridges & menus.

Do you sponsor a club of any sort or a kindergarten or school? 
If so what do you get in return? You should ask for:

• A data base of all parents/members – names, address, phone numbers, email address
• A letter of recommendation from whom ever you are sponsoring 

Loyalty Cards – Give them to every customer 
Loyalty Cards – Date stamp them to give a time frame
Coffee – Buy 9 coffees and the 10th is FREE in a 4 week period
Lunch – Buy 9 lunch to the value of $10.00 & the 10th, to the same value, is FREE in a 4 week period

SERVICES FOR MEMBERS
Do you take advantage of these people? Don’t forget to mention that you are a member of Retail Brokers.

Suncorp for your Eftpos terminals – Sharon D’Silva 1300305130
Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570
Funtoys & Stickers on consignment – Michael Conry 0403946232
Espresso Essentials Coffee Machines – Martin Langston 0419128753
Raylark Greeting Cards & Wrapping Paper – Murray Larkin 0409699975

BALFOUR’S
Balfours Hot X Bun Allocation in March
Xmas Allocation Credit on the March Account
Easter Allocation Credit on the March Account

THE DISTRIBUTERS
New Lines & Relaunches

Easter Eggs – check out the range
CC’s has a major brand re launch
Kettle 185g & 90g are being relaunched
Twisties Flaming Hot
MAXX Chips – 2 varieties (BBQ Rib and Hot & Spicy Chicken Wings) 
Cadbury Boost Nuts
5 Gum Strawberry 

BALFOURS HOT X BUN with COFFEE
Hopefully you are a Barista and can make a great coffee, but how do you prepare the Hot X Bun for your customer.

Hot Cross Buns with their combination of spicy, sweet and fruity flavours have long been an Easter tradition in Australia. 

Firstly you take a bun out of the pack and cut it horizontally through the centre. You will need to place the 2 halves in a toaster or under the griller until lightly toasted on both sides.

When the halves are golden brown remove them from the heat and liberally butter the inside faces of the bun. Preferable use real butter but margarine will do. Eat straight away while the butter is melting and the bun is hot.

For a decadent twist add some jam or honey after the butter and wash down with a sensational coffee.

Under no circumstances should these buns be microwaved.

GALIPO FOODS
Leaders in Fresh Food Service. 
George Toumpas    0412736838         george@galipo.com.au
Minimum orders of $150.00 per delivery

Galipo Food Company is the only South Australian family owned and operated, broad based (Drygoods, Frozen & Chilled) distributor in SA.
They have been in the foodservice & distribution industry since 1983. 
The Company was started by Sebastian Galipo and then his brother Bill, joined him 3 years later. George Toumpas has been with the Company since 1995.
Their fleet of 36 trucks & staff of 114, service the Adelaide Metro area from Gawler, through the Hills all the way down to Sellicks Beach. They are a Member of the Countrywide Australasia Buying Group which gives them the buying power of our Interstate and Overseas Competitors. Countrywide has over 100 Members all over Australia.

Retail Brokers February News

Many members have enjoyed good Xmas & holiday sales. These members have had airconditioning always on, very cold drinks for sale and an inviting icecream display right where the customers trip over them.

SUPERMARKET TRICKS

Supermarkets, shopping centres, even the On the Run shops are using tactics to lull their customers into spending more money while they are in their stores.

Maybe we can adapt some of them to work for us.

Relaxation Zone – The area from the car to the inside of the shop needs to be uncluttered, clean, have signs with big lettering and then entering the shop, action, bright lights, friendly smile. Look at your shop and ask yourself ‘How can I make it better for my Customers’?

Store Layout – Milk, Bread are all away from the entrance. The customer must walk the shop passing other sales opportunities. If your milk, bread and papers are near the front door how are you slowing your customers down to encourage them to spend more?

Shop Environment – Supermarkets will ensure that there are no clocks to see and the temperature is regulated so that customers are relaxed and lose track of time.

They will introduce smells of pleasant scents such as coffee to prolong the customers stay.

How can you take advantage of these ideas?

Music - This is another weapon used to enhance your customers’ experience. Playing classic music helps to slow the shopping process down while increasing the customer spend.

Pop music and Rock n Roll will speed up the customers.

Rap music doesn’t rate at all so what music are you playing?

Lighting – They use this extensively on promotion lines. This will identify to the customer a bargain and induce the customer to buy. Softer lighting on the other hand can relax us. Should we vary our light, how hard can it be?

Eye Level – This is where they put high volume, high profit wanted lines. We should check our shop layout now, can we do it better?

Besides these areas they also look at trolley size, floor tile size and floor displays that the customer is forced to navigate around.

You don’t have trolleys then maybe you should or at the very least some baskets for customers to put things in while shopping. This will encourage your customers to buy more.

THE DISTRIBUTORS

January you had Mars @ 99 cents each and in February you have Cadbury’s & Nestle Medium Bars @ 99 cents. You can still capitalize of these products by using dump bin displays with ticketing @ 2 for $2.95.

If your shop is airconditioned there shouldn’t be any problems with chocolate melting.

BALFOURS

The Balfours promotion for February is based on their bestselling cake line, Custard Tarts.

Their reps will be visiting store with point of sale ticketing and some 'A' frame inserts.

This could be a major draw card for your food business starting from 9am all the way through the day to when kids come home from school.

The suggested sell of ‘2 for $4.90’ will give you approximately 30% gross profit.

Why not try a Coffee & Custard Tart @ $4.90!

SERVICES

Checkout the services from different companies we have listed in the newsletter.

Retail Brokers January News

WEATHER

The weather has now changed and stores should be committed to drinks , food and ice cream sales.

When was the last time you cleaned out your ice cream freezer , we have seen some freezers that have more built up ice than ice cream in them.

We have also negotiated some ice cream promotions which will be coming up on a regular basis throughout the year.

BALFOURS 

For the Jan period we have :

• Balfours Traditional Pie
• Balfours Traditional Pasty
• Balfours Giant Sausage Roll
• Balfours Footy Pie

All on promotion , reps will deliver the signage and all you have to do is sell the stock

These lines are PROVEN sales winners in ALL weather

COCA – COLA AMATIL PROMOTIONS

Stores will notice that the promotions run until the end of Feb

This will assist stores in gaining recognition from customers that they are offering value for money and specials.

Prices listed on the promotions include GST

THE DISTRIBUTORS

Contact 83412111

The Distributors are our preferred choice for confectionary suppliers

Some of the lines for January include

• Menz Fruchocs : White , Mint Chocs , Pineapple Chocs
• Malteaster Bunny
• Dairy Milk Bubbly

Do not forget the Distributors have a comprehensive range of groceries that can be delivered to your store as well.

Retail Brokers December News

CHRISTMAS TIME

Prepare your store for Christmas.

Put up some decorations , tinsel and get in the holiday spirit.

Many stores struggle for sales in Dec , so run the promotions and take notice of the trading hours over the Christmas period.

BALFOURS CHRISTMAS ALLOCATION

As with the recent allocation on bar cakes that has just concluded we have negotiated with Balfours for a Christmas allocation on Mince Pies and Christmas Muffins.

As a member of Retail Brokers this FREE stock that will be credited on your Feb Invoice

LION MILK TERMS

If you have not seen a Lion rep recently to assist you with the new terms they should not be far away.

There have been some major changes in personnel at Lion so things should be stable soon.

BALFOURS PROMOTIONS

For the Dec / Jan period we have :

• Balfours Traditional Pie
• Balfours Traditional Pasty
• Balfours Giant Sausage Roll
• Balfours Footy Pie 

All on promotion , reps will deliver the signage and all you have to do is sell the stock 

These lines are PROVEN sales winners in ALL weather 

DON’T CLOSE YOUR DOORS

We have spent a lot of the last 6 months working with some stores trying to prevent them from closing the doors and losing everything.

In some cases this has worked in others not so much.

The hardest thing sometimes is to take advice.

Scenario 1

I will stop selling Cigarettes , Confectionary and as many drinks as people come here for my food 

Result: The food was not that great , people went there for the deli lines and they closed the doors.This store was on a road with great parking ,no opposition. The owners have declared bankruptcy. Before their decision to stop selling the lines they were doing $14,000 a week , they went to $2000 a week in just 2 weeks.

Scenario 2

The owner told us “If I cut my stock down , I can buy more often and my profit will rise.”

Result : Customers notice when there is not enough stock and their sales went from $12,000 to $6000 in 3 weeks.

STATIONARY / PARTY GOODS / BATTERIES

Many stores would like to sell stationary / party goods and batteries far better than they do now.

Now The Distributors have made that possible at great prices.

Setup for your stores is available

$150 worth of bonus stock with 1st order 

Contact your rep for details on 83412111

COCA – COLA AMATIL PROMOTIONS

Promotions with Coca – Cola Amatil will run from Jan in 3 month blocks.

This will enable stores to plan and maximize sales and profit for these lines.

They will run alongside our current 6 month promotions 

This will also allow reps to come into stores and monitor whether stores are running the promotions.

The excuse of “ Promotions and specials don’t sell here “ is not an excuse as if they don’t sell then you are not losing money.

Retail Brokers November News

COCA – COLA AMATIL

Stores will note that in the promotions we have cans , 1.25lt Coke and 2 lt Coke on promotion.

We have included the GST in the promotional price 

To get the promotional price stores need to run the promotions or these prices can be altered.

Your opposition put lines out on special and so should you !!!!!

Promoting these lines means putting the tickets on the fridge.

CONTACTING RETAIL BROKERS

As we spend the majority of our time on the road talking with suppliers / stores it is far easier to contact us via email direct or through the website CONTACT US 

Or via our mobiles 

Richard 0419829145

John 0409623016

You can also ring the office on 08 83888606 – please note :We do not take faxes.

BALFOURS ALLOCATIONS

All stores would have received the paperwork for the last allocations on Balfours Bar Cakes, which will be credited to all stores on your Nov invoice.

Barcakes sell extremely well in our stores and are a sort after item that sell in some cases for over $5 IN SUPERMARKETS.

PIE & PASTY PRICING

Did you adjust the pricing of your pies and pastys and implement the price difference between Balfours and the opposition brands.

Many stores have done this and have not seen their unit sales go down , so their profit has gone up .

Remember a clean pie warmer sitting on the counter gets you sales , we recently had a member take over another store and it took him 2 weeks to clean and shine the pie warmer to a standard that enticed people to buy from the warmer.

Customers expect your pie warmer to LOOK GOOD

PFD

Take advantage of PFD's Festive Rewards Catalogue.

This is an ideal opportunity for stores to have a look at the range of products that PFD offer including a sandwich range, which would appeal to many stores.

For further details or to get a rep to your store ring PFD on 131733 

MILK PRICING 

Milk pricing in stores remains a hot topic.

Do you understand the new terms and the fact that you can get white milk into your store at $2.75 not $3.65 

Farmers Union Iced Coffee 600ml will come into your store at $2.35 not $2.55 

There will also be regular monthly promotions so you will see when Iced Coffee is on promotion it will then come in at $2.15

If you do not understand the new terms , call your Lion Rep

These savings apply if you are a GOLD customer which is based on facings in the fridge.

SAVINGS

With the newsletter you will receive details of your savings currently made on a monthly basis with:

• National Foods
• Coca – Cola Amatil
• Balfours

CONFECTIONARY

Our preferred supplier for confectionary is The Distributors who also supply groceries.

For those that use other suppliers you should split your deliveries between suppliers as one day, one of these suppliers will let you down and you will be surprised 

The Distributors also supply a great group of promotions every month with wanted novelty lines a specialty.

The Distributors are now the official suppliers of Byron Bay Cookies

WINDOWS

Windows are one of the greatest customer drawcards that you can have and we cannot impress upon you how much difference a clean and clean surrounds of your store makes.

• The days of old advertising signage being stuck around entrances has long gone.
• The days of posters stuck on windows advertising the local jumble sale has long gone 
• Put up a signage board next to your store or in your store 
• Use this to let local businesses that come into your store advertise 
• Also clean your windows or get them cleaned 

Blacked out windows are not good for security in stores – nice clean windows and lights on allow people passing by to see into the store.

Retail Brokers October News

BALFOURS PROMOTIONS 

All Balfours Premium Pie Range and Donuts are on SPECIAL until the 31st Oct , details are on the promotion page but WE EXPECT ALL STORES TO SUPPORT THESE PROMOTIONS as they will generate sales and profit 

Please take note that Croissants are also on promotion 

PRICE RISES

Balfours will have a small price rise during October and all stores will be advised by mail and we will put this up on the website as soon as we are given the new pricing .

Vilis will also undergo a price rise effective 30th Sept 

WINDOWS 

When was the last time you looked at your windows ????

• • Decals that are old and peeling should come off.
• • Adverts that are old , should come off

Clean windows look far better so that customers can see into your store 

LION MILK TERMS 

Lion representatives are progressively coming to all stores to explain the new milk terms that they are offering based not on volume but on facings.

• They will need your time to explain the terms which cannot be done quickly 
• They will demonstrate the savings that can be made.

Any concerns please contact us.

THE DISTRIBUTORS

The Distributors are the preferred suppliers for confectionary for the group and they do have an extensive range of groceries.

Their pricing and service are excellent, and that is before the discount as part of the group

If you have not seen a rep from them or need to place an order ring them on 83412111

The Distributors have their own page on the website to highlight their extensive range of promotions and products.

PRICING OF PIES / PASTYS

Pricing of pastry products from bakeries is varied across all stores but it is all about making the correct profit from lines across the range and suppliers.

You cannot sell all pies and pasties for the same price , while it maybe easier for your staff it is costing you profit 

One system that is used by a lot of stores is to double the cost price and minus 30c and add on GST

Please see below for an example:

Product :Balfours Pie

Cost Price x 2 :$3.88 - $1.94

Minus 30c :$3.58

Plus GST:$3.95

Suggested Sell: $3.95

Product: Opposition Pie

Cost Price x 2 :$5.20 - $2.60

Minus 30c :$4.90

Plus GST :$5.40

Suggested Sell: $5.40

ALLOCATION

We will be allocating Bar Cakes out from Balfours during Oct 

• • Details will be out at the end of next week
• • This stock will be CREDITED in your Nov Invoice 

PFD

PFD provide discounts and promotions for our group on a wide range of products, including frozen foods (chips, vegetables, finger foods & cakes), fresh foods (small goods, dairy, seafood & fruit and vegetables) dry groceries & paper and cleaning products.

They also carry the full range of Chapman’s meats as well as Melosi and Don small goods

Contact Tony Vanstone at PFD on 8114 2362 who will arrange for a rep to visit your store and discuss the savings that can be made through PFD.

Retail Brokers September News

BALFOURS PROMOTIONS

All Balfours Premium Pie Range and Donuts are on SPECIAL until the 31st Oct , details are on the promotion page but WE EXPECT ALL STORES TO SUPPORT THESE PROMOTIONS as they will generate sales and profit 

BALFOURS BREAD

Balfours bread currently gets into stores at $2.31 with your discount of 49c a loaf 

Stores are having great sales promoting and selling it at the $2.95 - $3.00 price point 

This is a sales generator for stores 

LION MILK PRICE RISE

Milk is going up on the 2nd Sept 

If you are billed by your milk vendor you will pay in some cases MORE for your milk.

We have seen vendors charge up to 20c more for flavoured 600ml milk 

Stores that are on account with Lion will pay the correct wholesale price that is why you go on account.

LION MILK TERMS

Lion representatives will be coming to all stores to explain the new milk terms that they are offering based not on volume but on facings.

They will need your time to explain the terms which cannot be done quickly 

They will demonstrate the savings that can be made.

THE DISTRIBUTORS

The Distributors are the preferred suppliers for confectionary for the group and they do have an extensive range of groceries.

Their pricing and service are excellent , and that is before the discount as part of the group

If you have not seen a rep from them or need to place an order ring them on 83412111

INSURANCE

Doug Napier Insurance have changed their name and expanded into

Protectit Insurance Services

Address :Suite 1/23 Greenhill Rd 

Phone: 08 8372 7100                                             

Fax: 08 8272 6014                         

Email: insure@protectitis.com.au  

Doug has SAVED members on their insurance policies so give him a call 

SIGNAGE AND WINDOWS

If you are going to put signage up in your store make sure you spell things correctly 

Recently we had a member put “ You’re Choice For Fillings “ sign above their sandwich bar 

Spelling and grammar counts