LION PRICING
All stores would have received details of the LION milk deal again to emphasise our commitment to this deal and that sales are rising in all stores running this.
If you have any questions contact either your rep or John or Richard.
HOT X BUN ALLOCATION
The Balfours Hot X Bun allocation will be active in stores , please refer to your mailed newsletter for further details
BALFOURS HOT X BUN with COFFEE
Hopefully you are a Barista and can make a great coffee, but how do you prepare the Hot X Bun for your customer.
Hot Cross Buns with their combination of spicy, sweet and fruity flavours have long been a delicious Easter tradition in Australia.
Firstly take a bun out of the pack and cut it horizontally through the centre. You will need to place the 2 halves in a toaster or under the griller until lightly toasted on both sides.
When the halves are golden brown remove them from the heat and liberally butter the inside faces of the bun. Preferable use real butter but margarine will do.
Eat straight away while the butter is melting and the bun is hot.
For a decadent twist add some jam or honey and wash down with a sensational barista made coffee.
HOLLIER DICKSON’S NOVELTIES
Easter Lines & Novelties
- Easter Eggs – Crème Eggs & Lindt Rabbits
- Novelty Lines – Perfect for the holiday break
- These products will sell well when displayed on the counter next to the till
- Adventure Time & Monster High Cotton Candy
- Popping Candy Lollipop
- Monster High
See your rep for details
EASTER DISPLAYS
Do you want to sell more stock?
Display Bins are perfect for increasing sales.
See your Balfours rep or your Hollier Dickson rep to get a single tiered bin for your store.
Place Easter lines in the top 2 tiers and Balfours Hot x Buns in the bottom 2 tiers
COCA COLA AMATIL (CCA)
Did you know that research shows that 7 out of every 10 customers looking for a cold drink will pick a CCA product, INTERESTING.
CCA has recently assisted Toni and Paul at Cheek Ave Super Deli in achieving their full entitlement of 18% discount by activating the 4 areas of execution that are aligned to the trading terms.
- CCA has brought their coolroom share to 50% and activated promotional price points on the January promotional packs which have helped to lift sales and increase the dollars spent per transaction in their shop. Through their discussions CCA also brought their products to the front 4 doors.
- CCA also provided Toni and Paul with ‘Meal Deal Point of Sale’ that is also expected to lift sales of drinks with food and increasing the dollars per transaction.
- Toni and Paul have taken advantage of the January promotional calendar and increased their CCA core range to 18, which has given them the discount on offer for product ranging.
- It was also decided to have an ambient 2lt Coca-Cola display which was set up next to the coolroom at a competitive sell price. This gives the customer an opportunity to purchase 2lt drinks at a lower price point as compared to the cold offer from the fridge.
- If you are in need of some assistance and would like something like this to happen in your store ask your CCA Sales Representative for help in any relays to make sure you are getting your full 18% trading terms.