Retail Brokers - March News

LION PRICING

All stores would have received details of the LION milk deal again to emphasise our commitment to this deal and that sales are rising in all stores running this.

If you have any questions contact either your rep or John or Richard.

HOT X BUN ALLOCATION

The Balfours Hot X Bun allocation will be active in stores , please refer to your mailed newsletter for further details 

BALFOURS HOT X BUN with COFFEE
Hopefully you are a Barista and can make a great coffee, but how do you prepare the Hot X Bun for your customer.
Hot Cross Buns with their combination of spicy, sweet and fruity flavours have long been a delicious Easter tradition in Australia. 

Firstly take a bun out of the pack and cut it horizontally through the centre. You will need to place the 2 halves in a toaster or under the griller until lightly toasted on both sides.

When the halves are golden brown remove them from the heat and liberally butter the inside faces of the bun. Preferable use real butter but margarine will do. 
Eat straight away while the butter is melting and the bun is hot.

For a decadent twist add some jam or honey and wash down with a sensational barista made coffee.

HOLLIER DICKSON’S NOVELTIES
Easter Lines & Novelties

• Easter Eggs – Crème Eggs & Lindt Rabbits 
• Novelty Lines – Perfect for the holiday break
• These products will sell well when displayed on the counter next to the till
• Adventure Time & Monster High Cotton Candy
• Popping Candy Lollipop                 
• Monster High                                        

See your rep for details 

EASTER DISPLAYS
Do you want to sell more stock?

Display Bins are perfect for increasing sales. 
See your Balfours rep or your Hollier Dickson rep to get a single tiered bin for your store. 
Place Easter lines in the top 2 tiers and Balfours Hot x Buns in the bottom 2 tiers

COCA COLA AMATIL (CCA)
Did you know that research shows that 7 out of every 10 customers looking for a cold drink will pick a CCA product, INTERESTING.

CCA has recently assisted Toni and Paul at Cheek Ave Super Deli in achieving their full entitlement of 18% discount by activating the 4 areas of execution that are aligned to the trading terms.

• CCA has brought their coolroom share to 50% and activated promotional price points on the January promotional packs which have helped to lift sales and increase the dollars spent per transaction in their shop. Through their discussions CCA also brought their products to the front 4 doors.
• CCA also provided Toni and Paul with ‘Meal Deal Point of Sale’ that is also expected to lift sales of drinks with food and increasing the dollars per transaction.
• Toni and Paul have taken advantage of the January promotional calendar and increased their CCA core range to 18, which has given them the discount on offer for product ranging. 
• It was also decided to have an ambient 2lt Coca-Cola display which was set up next to the coolroom at a competitive sell price. This gives the customer an opportunity to purchase 2lt drinks at a lower price point as compared to the cold offer from the fridge. 
• If you are in need of some assistance and would like something like this to happen in your store ask your CCA Sales Representative for help in any relays to make sure you are getting your full 18% trading terms. 

Retail Brokers - Feb News

STORE SIGNAGE - LION

NO ONE ELSE HAS YOUR CHEAP WHITE MILK. NO OTHER DELI, SNACK BAR, SERVICE STATION, SUPERMARKET OR GENERAL STORE IN SOUTH AUSTRALIA CAN PURCHASE 1LT PURA, SKIMMER OR LIGHT START MILK FOR THE PRICE YOU ARE

ONLY YOU GET THAT PRIVILEGE DON’T WASTE THIS OPPORTUNITY

Milk sales are rapidly ON THE RISE in our stores and all members should be using the signage that has been delivered to your stores.
Make sure the A Frame is kept close to the shop so your customers can see the price as they walk into your shop.

The A Frame needs to be at the Front Of Your Store as it is for this member!
This sign placed close to the entrance of your shop will work wonders. This member is experiencing great sales increases in his white milk.
Unfortunately placed on the road side away from the shop entrance the pricing is far too small to be read AND IT LOSES ITS IMPACT.

The group is currently up 6% in its white milk sales.
The $1.50 suggested sell price is WORKING and stores are getting increased sales.
Many Members are also using the fridge door ticketing to sell 2 for $2.95. It’s also important to place ticketing on the other white milks you carry to highlight the difference in price between 1lt and 2lt milk.

If you have not put the signage up, silly you, but be warned, over the next few weeks your Lion Territory Manager will be checking all members for pricing and range and if either are not in line with the terms then you as an individual will be move down to Tier 2 pricing.

BALFOURS

Here’s another sign that has customers taking notice. Again it’s close to the shop entrance so customers can read it.

Although the weather has been warm and muggy this sign is working because sales of their Balfours products are up on this time last year. The member is also very competitive with their Balfours pricing.
They also show a price difference on products from other bakeries.

COCA COLA AMATIL
It’s interesting that although white milk sales are up, CCA sales are down and this is reflected state wide.
NO we are not losing sales to any competitor these sales are just not happening.
So what we need to do together (CCA + YOU + US) is find ways of turning those sales trends around.

CCA have a couple of suggestions.
FIRSTLY
They would like to run a competition between all members for 2015.
Each quarter there would be a 1st, 2nd, & 3rd prize draw
Prize Possibilities 1st Corporate Tickets to the Football Adelaide Oval + $250 in CCA products
   2nd $200 in CCA products (value approx. $350)
   3rd $150 in CCA products (value approx. $250)
Territory Managers would score each member on a quarterly basis on things like
   Core Range Compliance
   Shelf Space Share
   Off Location Display
   Meal Deals including CCA product (not Coca Cola Cans)
   Promotions Ticketed

This competition WON’T be based on store sales but whether or not your store is compliant with the current trading terms. 
There will be 13 CHANCES TO WIN
• 3 winners each quarter (4 quarters for you to be a winner)
• Plus a GRAND PRIZE WINNER 

SECONDLY – COCA COLA LIFE
In early April straight after Easter they are going to launch a NEW LINE of Coca Cola.
It is expected to be BIGGER than Coke Zero launch when most members ran out of stock.
Cola drinks account for 33% of all the drinks sold by each member approximately.

When compared to normal Coke the new line of Coke Life will have:
• 35% less sugar (sweetened by Stevia, a natural product & sugar)
• Best possible Coke taste
The advertising campaign is a huge spend of $10 million.

What CCA would like to do is an allocation of 4 cases of product to all members week commencing the 6th April 2015
The allocated products would be:
 
• 1 x 600ml Coca Cola
• 1 x 600ml Coke Zero
• 1 x 600ml Coke Life
• 1 x 250ml Coke Life

Each member who accepts this allocation would receive a case of Mt Franklin Water 250ml FREE
 
PUBLIC HOLIDAYS
What do you do to make extra dollars on long weekends?

What did you do over the Xmas period?
Members who decorated their shops and put in extra displays got a lift in sales.

What about displays of stationery, biros etc. for back to school?
Kids are always excited about pens and pencils, exercise books and pads. They can be purchased very cheaply and sold with high mark up.

What about Australia Day? BBQ’s picnics, paper plates, flags etc.
We are become more proud of Australia and more active each year. The number of cars this year with flags was amazing, and many with huge flags.
Are you selling any Australiana?

What about Valentine’s Day?
Not as big as the other but cards, wrapped chocolates and maybe flowers would be a start.

If you did nothing extra that’s why your sales haven’t increased.

Next we have Easter - What will you do for Easter?

NOW IS THE TIME TO START PLANNING

See your Hollier Dicksons reps for display ideas
• Small impulse delights to tempt your customers to spend more
o Cadbury Crème filled Eggs
o Lindt Rabbits that sell for $1
o Small chocolate eggs
• Bin displays of Smith’s Chips in the smaller sizes
• Specialty chocolate lines that supermarkets aren’t carrying

You could also try dump bins with other lines such as
• Paper plates, paper towels, plastic cutlery
• BBQ related products such as gas bottles, foil trays, gas lighters, long matches, mozzie candles

If YOU want a SALE INCREASE over Easter
YOU will need to do something NOW

Retail Brokers June News

SURVIVE & THRIVE BUSINESS EXPO (5th June 10am to 5pm)
All members if possible should go to this expo and take advantage of the business tips and assistance that will be readily available. The promotions and deals should be exceptional good and make the trip and time spent very worthwhile. See the enclosed flier for more details.

Coca-Cola Amatil EXTRA PROMOS
Did you take advantage of these EXTRA promotions?
Coca Cola 600ml Range        $47.08 includes GST
Mt Franklin Water 600ml        $17.17 no GST
If you haven’t ordered them yet remember they must be delivered to your store no later than the 12th June to get this pricing.

SIGNATURE DISH
Have you got one yet? If your busier periods are around lunch time, after school or early evening you need to find yourself a signature dish for your shop. 
Make sure it’s very tasty, desirable, quick and easy to prepare and it must be presented constantly at the high level.
Here are a couple of new & different ideas you could try.

Aussie Club Sandwich
Between 3 slices of toast add the following
1st Slice of toast then

• Lettuce
• Beetroot
• Tomato

2nd Slice of toast then

• Egg
• Bacon

Chicken or Lamb or Beef (ring PFD and see what they have)
3rd Slice of toast

You can add some Sauce or Mustard and Salt & Pepper 
Cut diagonally in half and serve with serviettes for $9.90 whether they are ‘Eating In’ or ‘Take Away’

Pasty Sandwich
A member recently told us that ‘This is the only way they would eat a pasty.’ This is totally unique and no image available on the internet.
It could be a world 1st. 
Take a hot Balfours pasty and gently cut and lift the pasty lid without breaking the lid away from the pasty

Add either some or all the following

• Grated Cheese
• Shredded Ham
• Sliced Tomato
• Shredded Lettuce

If you add all the above lines the sell price would be around $5.95 but be careful as the presentation is very important.

BALFOURS
The bread price is about to be increased from the 1st July 2014. At this time the cost price will be increased to $2.38 (normally $2.80) with a suggested sell between $2.95 and $3.25. 
Use Bread Price to drag customers into your shop.

MEMBERS INSURANCE
ProtectIt Insurance Brokers - Doug Napier 08-82988861

A country member recently told us that by changing over to ProtectIt Insurance Brokers he saved nearly $2000 per year on his insurance premiums.
Call Doug and ask for a no obligation free quote

It would also pay to ask about ‘Audit Insurance’. This insurance will cover you against the costs of an audit of your business by the ATO.
The stress and worry you will be put under by an audit check from the ATO is considerable. 
The cost can also be exorbitant. As you get your accountant involved and as you spend time answering questions and filling in paperwork & questionnaires you will incur substantial extra costs to your business.

Don’t get caught and insure yourself against these costs and take the stress out of your business audit.

HOLLIER DICKSONS (previously The Distributors Adelaide)
124 Bedford Street
Gillman, SA 5013
08-83412111

Hollier Dicksons (formerly The Distributors Adelaide) is entering its 8th year of trading. 
Over the past 7 years the business has tripled in size making it the largest independently owned distributor of Confectionery, Snack Products & Drinks in South Australia.
Hollier Dicksons is proudly a 4th generation family owned business that commenced in 1854. That’s 160 years.

As members of Retail Brokers you are able to take advantage of the progressive promotions and marketing of this member of the National Confectionery Wholesalers Pty Ltd. 

Additional promotional activity such as ‘Sweet Deals’ and ‘Power Brands’ will now be available to each of us.
Also we will now be able to source exclusive products from Darryl Lea, Fussy Cat, Vetta Pasta and many others.

You will still see the same territory managers as before on a regular basis. The range of products may be bigger, in some cases the price will be better and the service should be as brilliant as the service you give to your customers.

Retail Brokers May News

HOLLIER DICKSONS (THE DISTRIBUTORS ADELAIDE)
124 Bedford Street
Gillman
SA 5013
Hollier Dicksons (formerly The Distributors Adelaide) is entering its 8th year of trading. Over the past 7 years the business has tripled in size making it the largest independently owned distributor of Confectionery, Snack Products & Drinks in South Australia.
Hollier Dicksons is proudly a 4th generation family owned business that commenced in 1854. That’s 160 years.

As members of Retail Brokers you are able to take advantage of the progressive promotions and marketing of this member of the National Confectionery Wholesalers Pty Ltd. 

Additional promotional activity as ‘Sweet Deals’ and ‘Power Brands’ will now be available to each of us.
Also we will now be able to source exclusive products from Darryl Lea, Fussy Cat, Vetta Pasta and many others.

You will still see the same territory managers as before on a regular basis. The range of products may be bigger, in some cases the price will be better and the service should be as brilliant as the service you give to your customers.

5 WAYS TO WOW YOUR CUSTOMERS & Boost Your Bottom Line by WINNING Repeat Business

Service

• Welcome customers with a smile, saying hello, thank them, wishing them well when they’re leaving
• Offer them a clean, well-stocked, soft music, airconditioned experience
• Treat them to great food, cold drinks, new lines, specials

Purchase 

• Price all products and use promo ticketing, even make some of your own

New Lines on the counter

• Seasonal Lines close to the counter

Loyalty

• Business card lunch deals – collect business cards for a week or a month and draw a winning card for a free lunch
• Coffee Cards for a free coffee
• Lunch Cards for a free lunch

Reward your Customers with something Different

• Run footy tipping contests
• Run Melbourne Cup & Adelaide Cup Sweeps
• Decorate the shop on special occasions such as Christmas, Footy Finals or when a local sporting team is in the finals

Start a Data Base

• Advertise your monthly promotions
• Thank them for shopping at your store

PRICE INCREASES
How do you increase your prices WITHOUT upsetting customers?

Be Transparant

• If you explain quickly WHY your pricing has increased in most cases your customers will be sympathetic and understanding towards you

Too Much Too Quickly

• When increasing your prices do it in small amounts if possible

Reaction

• Test an increase on a weekend and gauge your customers’ reaction. As most customers will buy more than 1 item a small increase won’t be noticed at all

BALFOURS
Do you carry Balfours 700g Bread? It currently costs $2.30 per loaf and members who use this as a draw card to drag customers into their shops are selling a lot of bread at $2.75 to $2.99 a loaf.
4 varieties are available: 

• White Sandwich
• Wholemeal Sandwich
• Multigrain Sandwich
• White Toast