HOLLIER DICKSONS (THE DISTRIBUTORS ADELAIDE)
124 Bedford Street
Gillman
SA 5013
Hollier Dicksons (formerly The Distributors Adelaide) is entering its 8th year of trading. Over the past 7 years the business has tripled in size making it the largest independently owned distributor of Confectionery, Snack Products & Drinks in South Australia.
Hollier Dicksons is proudly a 4th generation family owned business that commenced in 1854. That’s 160 years.
As members of Retail Brokers you are able to take advantage of the progressive promotions and marketing of this member of the National Confectionery Wholesalers Pty Ltd.
Additional promotional activity as ‘Sweet Deals’ and ‘Power Brands’ will now be available to each of us.
Also we will now be able to source exclusive products from Darryl Lea, Fussy Cat, Vetta Pasta and many others.
You will still see the same territory managers as before on a regular basis. The range of products may be bigger, in some cases the price will be better and the service should be as brilliant as the service you give to your customers.
5 WAYS TO WOW YOUR CUSTOMERS & Boost Your Bottom Line by WINNING Repeat Business
Service
- Welcome customers with a smile, saying hello, thank them, wishing them well when they’re leaving
- Offer them a clean, well-stocked, soft music, airconditioned experience
- Treat them to great food, cold drinks, new lines, specials
Purchase
- Price all products and use promo ticketing, even make some of your own
New Lines on the counter
- Seasonal Lines close to the counter
Loyalty
- Business card lunch deals – collect business cards for a week or a month and draw a winning card for a free lunch
- Coffee Cards for a free coffee
- Lunch Cards for a free lunch
Reward your Customers with something Different
- Run footy tipping contests
- Run Melbourne Cup & Adelaide Cup Sweeps
- Decorate the shop on special occasions such as Christmas, Footy Finals or when a local sporting team is in the finals
Start a Data Base
- Advertise your monthly promotions
- Thank them for shopping at your store
PRICE INCREASES
How do you increase your prices WITHOUT upsetting customers?
Be Transparant
- If you explain quickly WHY your pricing has increased in most cases your customers will be sympathetic and understanding towards you
Too Much Too Quickly
- When increasing your prices do it in small amounts if possible
Reaction
- Test an increase on a weekend and gauge your customers’ reaction. As most customers will buy more than 1 item a small increase won’t be noticed at all
BALFOURS
Do you carry Balfours 700g Bread? It currently costs $2.30 per loaf and members who use this as a draw card to drag customers into their shops are selling a lot of bread at $2.75 to $2.99 a loaf.
4 varieties are available:
- White Sandwich
- Wholemeal Sandwich
- Multigrain Sandwich
- White Toast