EASTER
Are you ready for this extended holiday break? Do you have Cadbury Crème
Eggs on Your Counter next to your Hot x Buns?
School Holidays 14th April for 2 Weeks
Good Friday 18th April Shops closed
Easter Saturday 19th April Shops Open
Easter Sunday 20th April Shops Closed
Easter Monday 21st April Shops Closed
Anzac Day Friday 25th April Shops Closed
Please check your area for the local shop trading hours. Normally when
The shopping centres are closed we are very busy.
You may need to increase your orders on:
- Milk (see Lion)
- Papers
- Bread (see Balfours)
- Bacon (see Conroy’s Promos)
- Eggs
- Juice (see CCA Promos)
- Hot X Buns (see Balfour’s promo)
- Kids Lines in Display Bins
COCA-COLA AMATIL
They had a price increase on the 1st February; did you increase your prices.
Whenever a company puts up their prices YOU MUST follow straight away.
This is a normal part of business.
THE PERSON MOST AFRAID OF PRICE INCREASES IS YOU NOT YOUR CUSTOMERS
The Trading Terms we all enjoy from this Partner Company have been tweaked and the understanding now for all members is that all promotional lines need to be actioned by each member so that you can get the extra promotional discount on offer.
This means that each member will need to place the promotional tickets that are supplied onto the fridge at the ‘Suggested Price’ or lower.
You can’t go to a higher sell price until the end of the promotional date.
Just remember that if you don’t use the tickets at their suggested sell price then you won’t get the SPECIAL price but you will still receive the normal Trading Terms.
WHY WOULD YOU EAT FROM HERE
On a recent visit to a members shop it was pleasing to see that the door was wide open, it was clean inside and well stocked.
The owner was happy, greeting ALL customers as they entered his shop and saying goodbye to ALL customers when they left.
He talked to and served up to 7 customers at the one time with chips, hotdogs, sandwiches, pies & sausage rolls.
His business has more than doubled since he took over 12 months ago and is still growing.
His sausage rolls which he personally makes sell for $4 each and he also makes his own pies which he sells for $7.50 with a can of coke.
Another member featured in the newsletter about 12 months ago tells me her sales are near 3 times what they were this time last year. The deli which is painted orange, is also building her reputation on great food and a clean well lit shop.
This member is positive and her effortless smile welcomes customers into her shop.
Sales are based around the traditional deli lines but the introduction of rotisserie chickens and her large selection of salads selling for 3 salads for $10 have driven sales upward.
Many members sell ‘Chips & Gravy’ and apparently it’s very popular. The fact that you might not eat this meal doesn’t mean you can’t sell a lot of them.
Recently a member added a sign next to her menu window advertising a twist to this snack, a handful of grated cheese. (The cheese is purchased in bulk from Lion and the member adds a $1 for the cheese.)
Chips, then Cheese, then Gravy. Apparently it’s an English favourite. Why not try this at your shop but put up a sign and see if you too can sell this snack over the Easter break.
This member has found that this line is now out sells her regular Chips & Gravy sales.
Again this store is similar to the other 2 member’s store. Clean, well presented, plenty of stock, doors open, lights on, happy smiling staff, greeting customers and introducing new food lines.
Sales are again based around traditional deli products but the owner is introducing new food lines.
This member has also been rewarded with an increase in sales over last year. It hasn’t been as big as the other members but it is happening.
So What Are You doing To Increase Your Sales??
SERVICES FOR MEMBERS
Do you take advantage of these great people? Don’t forget to mention that you are a member of Retail Brokers.
- ProtectIt Insurance Brokers - Doug Napier 08-82988861
- Jeff Southern Batteries & Film - Jeff Southern 08-82615861
- Valerie Travers Uniforms, Shirts, Polo Tops – Valerie Travers 08-82235375
- Adelaide Pest Control - Keiron Snow 08-83448181
- M&M Distrbutors - Novelties & Adult Magazines - Michael Musson 0402011945
PRODUCT PRICING
When you go to your local supermarket do you check the price being charged on the shelf? YES WE ALL DO!
When in Coles or Woolworths if there is no pricing on products then in the majority of cases we won’t buy.
Our customers are all doing exactly the same in our shops when they can’t see a price, they don’t buy.
The average spend in convenience stores is $10.06 and they purchases 2 items.
If your customer doesn’t know what you are going to charge them they are very likely to:
Walk out of your store and go else where
Purchase 1 item instead of the average 2
Purchase 2 smaller items than they originally planned too
This means your customers spend less than what they had planned too in your store.
Make sure all products, even those in the fridge have price ticketing on them.