STORE SIGNAGE - LION
NO ONE ELSE HAS YOUR CHEAP WHITE MILK. NO OTHER DELI, SNACK BAR, SERVICE STATION, SUPERMARKET OR GENERAL STORE IN SOUTH AUSTRALIA CAN PURCHASE 1LT PURA, SKIMMER OR LIGHT START MILK FOR THE PRICE YOU ARE
ONLY YOU GET THAT PRIVILEGE DON’T WASTE THIS OPPORTUNITY
Milk sales are rapidly ON THE RISE in our stores and all members should be using the signage that has been delivered to your stores.
Make sure the A Frame is kept close to the shop so your customers can see the price as they walk into your shop.
The A Frame needs to be at the Front Of Your Store as it is for this member!
This sign placed close to the entrance of your shop will work wonders. This member is experiencing great sales increases in his white milk.
Unfortunately placed on the road side away from the shop entrance the pricing is far too small to be read AND IT LOSES ITS IMPACT.
The group is currently up 6% in its white milk sales.
The $1.50 suggested sell price is WORKING and stores are getting increased sales.
Many Members are also using the fridge door ticketing to sell 2 for $2.95. It’s also important to place ticketing on the other white milks you carry to highlight the difference in price between 1lt and 2lt milk.
If you have not put the signage up, silly you, but be warned, over the next few weeks your Lion Territory Manager will be checking all members for pricing and range and if either are not in line with the terms then you as an individual will be move down to Tier 2 pricing.
BALFOURS
Here’s another sign that has customers taking notice. Again it’s close to the shop entrance so customers can read it.
Although the weather has been warm and muggy this sign is working because sales of their Balfours products are up on this time last year. The member is also very competitive with their Balfours pricing.
They also show a price difference on products from other bakeries.
COCA COLA AMATIL
It’s interesting that although white milk sales are up, CCA sales are down and this is reflected state wide.
NO we are not losing sales to any competitor these sales are just not happening.
So what we need to do together (CCA + YOU + US) is find ways of turning those sales trends around.
CCA have a couple of suggestions.
FIRSTLY
They would like to run a competition between all members for 2015.
Each quarter there would be a 1st, 2nd, & 3rd prize draw
Prize Possibilities 1st Corporate Tickets to the Football Adelaide Oval + $250 in CCA products
2nd $200 in CCA products (value approx. $350)
3rd $150 in CCA products (value approx. $250)
Territory Managers would score each member on a quarterly basis on things like
Core Range Compliance
Shelf Space Share
Off Location Display
Meal Deals including CCA product (not Coca Cola Cans)
Promotions Ticketed
This competition WON’T be based on store sales but whether or not your store is compliant with the current trading terms.
There will be 13 CHANCES TO WIN
• 3 winners each quarter (4 quarters for you to be a winner)
• Plus a GRAND PRIZE WINNER
SECONDLY – COCA COLA LIFE
In early April straight after Easter they are going to launch a NEW LINE of Coca Cola.
It is expected to be BIGGER than Coke Zero launch when most members ran out of stock.
Cola drinks account for 33% of all the drinks sold by each member approximately.
When compared to normal Coke the new line of Coke Life will have:
• 35% less sugar (sweetened by Stevia, a natural product & sugar)
• Best possible Coke taste
The advertising campaign is a huge spend of $10 million.
What CCA would like to do is an allocation of 4 cases of product to all members week commencing the 6th April 2015
The allocated products would be:
• 1 x 600ml Coca Cola
• 1 x 600ml Coke Zero
• 1 x 600ml Coke Life
• 1 x 250ml Coke Life
Each member who accepts this allocation would receive a case of Mt Franklin Water 250ml FREE
PUBLIC HOLIDAYS
What do you do to make extra dollars on long weekends?
What did you do over the Xmas period?
Members who decorated their shops and put in extra displays got a lift in sales.
What about displays of stationery, biros etc. for back to school?
Kids are always excited about pens and pencils, exercise books and pads. They can be purchased very cheaply and sold with high mark up.
What about Australia Day? BBQ’s picnics, paper plates, flags etc.
We are become more proud of Australia and more active each year. The number of cars this year with flags was amazing, and many with huge flags.
Are you selling any Australiana?
What about Valentine’s Day?
Not as big as the other but cards, wrapped chocolates and maybe flowers would be a start.
If you did nothing extra that’s why your sales haven’t increased.
Next we have Easter - What will you do for Easter?
NOW IS THE TIME TO START PLANNING
See your Hollier Dicksons reps for display ideas
• Small impulse delights to tempt your customers to spend more
o Cadbury Crème filled Eggs
o Lindt Rabbits that sell for $1
o Small chocolate eggs
• Bin displays of Smith’s Chips in the smaller sizes
• Specialty chocolate lines that supermarkets aren’t carrying
You could also try dump bins with other lines such as
• Paper plates, paper towels, plastic cutlery
• BBQ related products such as gas bottles, foil trays, gas lighters, long matches, mozzie candles
If YOU want a SALE INCREASE over Easter
YOU will need to do something NOW