Retail Brokers - Jan News

COCA COLA AMATIL – PRICE RISE 

There will be a PRICE RISE in February so take advantage of the promotions and buy extra in January.

COCA COLA AMATIL – 18% DISCOUNT

Are you on the 18% discount yet ?
Speak to your rep who should be in your store a minimum of once a month about how you achieve that or speak to John or Richard

COCA COLA AMATIL – 600ml Flavours Promotion 

Don't forget the great promotion we have on 600ml flavours from Coca - Cola Amatil this month along with the promotion on 600ml Coke.

WIN A BIKE – BUY POWERADE

For the store that achieves the highest % growth on Powerade sales 600ml for Jan / Feb this year versus last year will win a Coca – Cola Branded Bike valued at $400 
There are 2 bikes to win – the bike is for you to do whatever you want to !
This promotion will run from the 1st Jan – Feb 28th and the winners will be announced in the first week in March
Coca-Cola will send out additional paperwork on this promotion to stores and your rep will discuss it with you 

LION

The 1lt milk strategy selling the milk for $1.50 is working very well in stores that are actively highlighting and promoting to customers.
Reps are visiting stores and will work with store owners to get full compliance for the terms in place. 

PIEWARMERS

We have noticed a lack of cleanliness in some stores pie warmers which customers will surely notice.
Also missing shelves are not a great look and place your pies and pasties in the warmers so they look APPEALING.
Remember this industry was built on the back of pies and pasties and 
Sales in this area flow onto the whole store

Retail Brokers - Dec News

CHRISTMAS TIME

As we head into the festive season we can be confident that :

Temperatures will rise

• Drinks will sell
• Icecreams will sell
• Food will sell

But only if you are prepared.

If you need another drink fridge whether it be a one door or two door , speak to your Coca – Cola Amatil rep who should now be calling on your store a minimum of once a month.

If you would like a Golden North freezer speak to Phil Tobin on 0419209266

You need to have stock and should start building up your stock levels in getting ready for the holiday season.

CHRISTMAS ALLOCATIONS

Christmas allocations will be starting from Balfours and into stores starting on the 1st Dec

Stores will receive a CREDIT for this stock with their December invoice.
The credit applies to all the stock so it is effectively coming into stores at NO CHARGE.

WINDOWS & SURROUNDS

When was the last time you looked at your windows ?
There are many stores that could improve their business by :
Cleaning their windows , as many stores need to do this as there are old signs , peeling signs and general dirt plastered on windows and customers DO notice this.

If you have a business with high volume traffic going past every day , putting the lights on so customers can see in the windows and changing / cleaning the windows can result in increased traffic to your store as customers stop and come in to see what has changed.

Stores should also remove old , tired , damaged and out of date signage that is stuck around the entrance or on your building. It is not a good look.

PIE WARMERS – INCREASE YOUR SALES - PRICING

PAYING ATTENTION to your pie warmer will result in increased sales.

Stores that spend time making their pie warmer look good by laying it out correctly with wanted lines ( Balfours ) and making sure that they are presented to the customer and not just thrown in , will result in more sales.

Cleaning your pie warmer and making it sparkle will give customers the confidence to purchase pies , pasties and sausage rolls from your store.
Properly heated pies , pasties and sausage rolls will give customers the confidence to return to your store and give you repeat sales.
Stock that has been heated in the microwave and then placed in the pie warmer is not ideal – ask someone who eats them.

Remember that you should look at the cost price of all your products and sell for the appropriate gross profit.
Do not be lazy and group pricing into categories by saying that , for example , all beef pies should be sold at the same price when there is usually a substantial difference between suppliers . ( Balfours v Opposition )

As well as pricing there is usually a difference in weight – give your customers value for money.

COCA- COLA AMATIL TERMS - PROMOTIONS

Has your rep discussed the new terms that make it easier for you to achieve the discount on offer.
If you have not seen your rep give Richard a call on 0419829145

LION – 1LT MILK SPECIAL

Reminder that this promotion is on for 12 MONTHS and it is making a difference to our stores sales with a 6% increase in milk sales after only 8 weeks.
Lion reps are calling into stores to assist with relays and implementation.

Retail Brokers - Nov News

LION

The 1lt milk is selling extremely well in the stores that are tying up the promotion correctly.
Reps from lion are calling on ALL stores and will report back any anomalies they find.
The A Frames , fridge signage and corflute signage are now being distributed with good customer recognition.

Reps will be coming into stores and offering to assist with relays and tidying the fridges to the following standards.

This deal continues for 12 months and is EXCLUSIVE to Retail Brokers members

TERMS

We are spending a lot of time meeting with companies and negotiating new terms and bedding down issues with recently implemented terms 

COCA – COLA AMATIL

There was a lot of confusion in the market regarding Coca – Cola Amatil terms and how to achieve the 18% 

Your rep will discuss with you :

•    Range 
•    Shelf Share
•    Stand / Floor Stack
•    Meal Deal pricing

It is now far easier to achieve the 18% and your rep WILL work with you to achieve this and will be offering you some great deals.
The terms will now distinguish between traditional convenience / deli outlets and food / snack bar outlets.

CHEAP DRINKS

3rd party suppliers are approaching stores and encouraging them to sell drinks at a price where you only make “ in some cases ‘ 20 -30c a bottle / unit in the hope that children will buy them.
This does not work and we have enough lines on special to attract sales and profit from customers of all ages.

BALFOURS

The “pie of the month” promotions are working EXTREMELY well in stores and over the next few months Balfours and Coke will be changing their lines to deliver you more profit and sales.

CHRISTMAS ALLOCATIONS

As we approach the Christmas period we will be sending stores through Balfours Christmas allocations and as in the past this stock WILL BE CREDITED TO YOUR ACCOUNT at Retail Brokers. 

WEBSITE
Just a reminder that we have a website at www.retailbrokers.com.au

REMEMBER : 
If you need to reach us your best point of contact is mobile or email 
Richard :     0419829145
John :     0409623106