Retail Brokers - Nov News / by Richard Pascoe

LION

The 1lt milk is selling extremely well in the stores that are tying up the promotion correctly.
Reps from lion are calling on ALL stores and will report back any anomalies they find.
The A Frames , fridge signage and corflute signage are now being distributed with good customer recognition.

Reps will be coming into stores and offering to assist with relays and tidying the fridges to the following standards.

This deal continues for 12 months and is EXCLUSIVE to Retail Brokers members

Lion 1 door fridge
Lion 2 door fridge

TERMS

We are spending a lot of time meeting with companies and negotiating new terms and bedding down issues with recently implemented terms 

COCA – COLA AMATIL

There was a lot of confusion in the market regarding Coca – Cola Amatil terms and how to achieve the 18% 

Your rep will discuss with you :

•    Range 
•    Shelf Share
•    Stand / Floor Stack
•    Meal Deal pricing

It is now far easier to achieve the 18% and your rep WILL work with you to achieve this and will be offering you some great deals.
The terms will now distinguish between traditional convenience / deli outlets and food / snack bar outlets.

CHEAP DRINKS

3rd party suppliers are approaching stores and encouraging them to sell drinks at a price where you only make “ in some cases ‘ 20 -30c a bottle / unit in the hope that children will buy them.
This does not work and we have enough lines on special to attract sales and profit from customers of all ages.

BALFOURS

The “pie of the month” promotions are working EXTREMELY well in stores and over the next few months Balfours and Coke will be changing their lines to deliver you more profit and sales.

CHRISTMAS ALLOCATIONS

As we approach the Christmas period we will be sending stores through Balfours Christmas allocations and as in the past this stock WILL BE CREDITED TO YOUR ACCOUNT at Retail Brokers. 

WEBSITE
Just a reminder that we have a website at www.retailbrokers.com.au

REMEMBER : 
If you need to reach us your best point of contact is mobile or email 
Richard :     0419829145
John :     0409623106