CHRISTMAS TIME
As we head into the festive season we can be confident that :
Temperatures will rise
- Drinks will sell
- Icecreams will sell
- Food will sell
But only if you are prepared.
If you need another drink fridge whether it be a one door or two door , speak to your Coca – Cola Amatil rep who should now be calling on your store a minimum of once a month.
If you would like a Golden North freezer speak to Phil Tobin on 0419209266
You need to have stock and should start building up your stock levels in getting ready for the holiday season.
CHRISTMAS ALLOCATIONS
Christmas allocations will be starting from Balfours and into stores starting on the 1st Dec
Stores will receive a CREDIT for this stock with their December invoice.
The credit applies to all the stock so it is effectively coming into stores at NO CHARGE.
WINDOWS & SURROUNDS
When was the last time you looked at your windows ?
There are many stores that could improve their business by :
Cleaning their windows , as many stores need to do this as there are old signs , peeling signs and general dirt plastered on windows and customers DO notice this.
If you have a business with high volume traffic going past every day , putting the lights on so customers can see in the windows and changing / cleaning the windows can result in increased traffic to your store as customers stop and come in to see what has changed.
Stores should also remove old , tired , damaged and out of date signage that is stuck around the entrance or on your building. It is not a good look.
PIE WARMERS – INCREASE YOUR SALES - PRICING
PAYING ATTENTION to your pie warmer will result in increased sales.
Stores that spend time making their pie warmer look good by laying it out correctly with wanted lines ( Balfours ) and making sure that they are presented to the customer and not just thrown in , will result in more sales.
Cleaning your pie warmer and making it sparkle will give customers the confidence to purchase pies , pasties and sausage rolls from your store.
Properly heated pies , pasties and sausage rolls will give customers the confidence to return to your store and give you repeat sales.
Stock that has been heated in the microwave and then placed in the pie warmer is not ideal – ask someone who eats them.
Remember that you should look at the cost price of all your products and sell for the appropriate gross profit.
Do not be lazy and group pricing into categories by saying that , for example , all beef pies should be sold at the same price when there is usually a substantial difference between suppliers . ( Balfours v Opposition )
As well as pricing there is usually a difference in weight – give your customers value for money.
COCA- COLA AMATIL TERMS - PROMOTIONS
Has your rep discussed the new terms that make it easier for you to achieve the discount on offer.
If you have not seen your rep give Richard a call on 0419829145
LION – 1LT MILK SPECIAL
Reminder that this promotion is on for 12 MONTHS and it is making a difference to our stores sales with a 6% increase in milk sales after only 8 weeks.
Lion reps are calling into stores to assist with relays and implementation.