SHOP SALES
Across Australia in over 6000 Convenience Stores with scan data it was revealed that:
- Sales have increased each year for the last 3 years
- The average transaction was up by 6% to $8.48
- The actual number of transactions per day had increased by 3
Keep in mind that this data also includes the eastern sea board but it does show that there is a place for Convenience Stores or Deli’s in the shopping cycle of customers.
Why do people shop in your store?
The TOP 3 reasons were given as:
· Convenience – your shop is easy to get to and the parking is great
· Enjoyable Shopping Experience – Clean, bright store with friendly staff
· Value for Money – Not as cheap as a supermarket but cheaper than the service stations
What sells in your store as a percentage of your total weeks sales?
As we suggested last month this shows the importance of tobacco products and the amount of money it brings to your store each week. It is in most cases the largest sector in your business
Product Total Sales
Tobacco Products 37%
Drink Fridge 19%
Communications 8%
Confectionery 7%
Ready to Eat 7% (Breakfast, Lunch and Snacks)
General Merchandise 7% (General Merchandise, Stationery, Magazines)
Groceries 5% (Groceries, Personal Care)
Take Home Drinks 4%
White Milk 2%
Icecream 2%
Snackfoods 1%
Prepared Food for Home 0.7%
Bread 0.5%
Where should you be concentrating your efforts?
You may need to ask your customers this question.
‘What products or services would you like us to introduce to make you shop here more often?
When this question was asked of the sample groups some of the main responses were:
· Post Office Services 33% (not the easiest to get but worth a try)
· Health Food Options 29% (Balfours & PFD can supply these product)
· Freshly Baked Items 24% (not the easiest but frozen bread and rolls thru PFD may be possible)
· Dinner Time Food Options 23% (small rotisseries and bain maries can attract extra customers, even frozen pasta style meals and frozen pies and pasties do work)
BALFOURS
Australia’s Number 1 bakery according to South Australians and a major partner to our businesses
New Lines
· Mini Frog Cakes (mixed 12 pack, 4 of each)
· Mini Frog Cakes (12 pack Chocolate)
· Mini Frog Cakes (12 pack Green)
· Mini Frog Cakes (12 pack Pink)
The mixed pack of Mioni Frog Cakes will be allocated to members shortly and when it does please take the opportunity to taste these delicious products so you can tell your customers how wonderful and sweet they taste
SEE THE FLIER IN THIS NEWSLETTER FOR MORE DETAILS
COUNTER TOP IMPULSE SALES
Is your counter top exciting and different, do you change things around on a regular basis so that it creates an interest or is it DULL, COLOURLESS and BORING?
· It should have some NOVELTY LINES as seen on your promotions page at the end of the newsletter
· It should have a Tic Tac Stand featuring the Minions Banana flavoured Tic Tacs from the August newsletter
· It should have a stand of cough lollies such as Buttermenthols, Soothers and Strepsils
· It should have Codral Tablets for Colds & Flu and Sudafed Tablets for Sinuses
· It should have $2 bags of mixed lollies
· It should have New Line such as Cadbury Cherry Ripe Double Dipped, Kit Kat Chunky 50g or Maltesers Teasers 35g prominently displayed (They’re on TV)
All these lines are available today at Hollier Dickson’s.
See your rep or call them on 08-83412111
EXTRA SERVICES FOR MEMBERS
Do you take advantage of these great people?
· CBA Eftpos terminals – Rizwan Siddiqui 03-96756310
· Protectit Insurance – Doug Napier 08-83727100
· Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570
· Funtoys & Stickers on consignment – Michael Conry 0403946232
· Espresso Essentials Coffee Machines – Martin Langston 0419128753
· Adelaide Pest Control – Keiron Snow 08-83448181
POINTS TO PONDER
· Tobacco sales grew in convenience store in the last 12 months by nearly 9%. This makes you wonder if the plain packaging is working as customers switch to cheaper tobacco options. Make sure you get your share.
· Lion relayed a number of convenience stores recently. They placed Dare, F/U Iced Coffee and Big M at the first line of sight and on average the sales uplift for the entire flavoured milk section was 150%
A survey from the AACS showed that the ‘Ready to Eat’ section within our stores was continuing to grow with fresh cakes, great sandwiches and pastries leading the way.