Retail Brokers June News

SURVIVE & THRIVE BUSINESS EXPO (5th June 10am to 5pm)
All members if possible should go to this expo and take advantage of the business tips and assistance that will be readily available. The promotions and deals should be exceptional good and make the trip and time spent very worthwhile. See the enclosed flier for more details.

Coca-Cola Amatil EXTRA PROMOS
Did you take advantage of these EXTRA promotions?
Coca Cola 600ml Range        $47.08 includes GST
Mt Franklin Water 600ml        $17.17 no GST
If you haven’t ordered them yet remember they must be delivered to your store no later than the 12th June to get this pricing.

SIGNATURE DISH
Have you got one yet? If your busier periods are around lunch time, after school or early evening you need to find yourself a signature dish for your shop. 
Make sure it’s very tasty, desirable, quick and easy to prepare and it must be presented constantly at the high level.
Here are a couple of new & different ideas you could try.

Aussie Club Sandwich
Between 3 slices of toast add the following
1st Slice of toast then

• Lettuce
• Beetroot
• Tomato

2nd Slice of toast then

• Egg
• Bacon

Chicken or Lamb or Beef (ring PFD and see what they have)
3rd Slice of toast

You can add some Sauce or Mustard and Salt & Pepper 
Cut diagonally in half and serve with serviettes for $9.90 whether they are ‘Eating In’ or ‘Take Away’

Pasty Sandwich
A member recently told us that ‘This is the only way they would eat a pasty.’ This is totally unique and no image available on the internet.
It could be a world 1st. 
Take a hot Balfours pasty and gently cut and lift the pasty lid without breaking the lid away from the pasty

Add either some or all the following

• Grated Cheese
• Shredded Ham
• Sliced Tomato
• Shredded Lettuce

If you add all the above lines the sell price would be around $5.95 but be careful as the presentation is very important.

BALFOURS
The bread price is about to be increased from the 1st July 2014. At this time the cost price will be increased to $2.38 (normally $2.80) with a suggested sell between $2.95 and $3.25. 
Use Bread Price to drag customers into your shop.

MEMBERS INSURANCE
ProtectIt Insurance Brokers - Doug Napier 08-82988861

A country member recently told us that by changing over to ProtectIt Insurance Brokers he saved nearly $2000 per year on his insurance premiums.
Call Doug and ask for a no obligation free quote

It would also pay to ask about ‘Audit Insurance’. This insurance will cover you against the costs of an audit of your business by the ATO.
The stress and worry you will be put under by an audit check from the ATO is considerable. 
The cost can also be exorbitant. As you get your accountant involved and as you spend time answering questions and filling in paperwork & questionnaires you will incur substantial extra costs to your business.

Don’t get caught and insure yourself against these costs and take the stress out of your business audit.

HOLLIER DICKSONS (previously The Distributors Adelaide)
124 Bedford Street
Gillman, SA 5013
08-83412111

Hollier Dicksons (formerly The Distributors Adelaide) is entering its 8th year of trading. 
Over the past 7 years the business has tripled in size making it the largest independently owned distributor of Confectionery, Snack Products & Drinks in South Australia.
Hollier Dicksons is proudly a 4th generation family owned business that commenced in 1854. That’s 160 years.

As members of Retail Brokers you are able to take advantage of the progressive promotions and marketing of this member of the National Confectionery Wholesalers Pty Ltd. 

Additional promotional activity such as ‘Sweet Deals’ and ‘Power Brands’ will now be available to each of us.
Also we will now be able to source exclusive products from Darryl Lea, Fussy Cat, Vetta Pasta and many others.

You will still see the same territory managers as before on a regular basis. The range of products may be bigger, in some cases the price will be better and the service should be as brilliant as the service you give to your customers.

Retail Brokers May News

HOLLIER DICKSONS (THE DISTRIBUTORS ADELAIDE)
124 Bedford Street
Gillman
SA 5013
Hollier Dicksons (formerly The Distributors Adelaide) is entering its 8th year of trading. Over the past 7 years the business has tripled in size making it the largest independently owned distributor of Confectionery, Snack Products & Drinks in South Australia.
Hollier Dicksons is proudly a 4th generation family owned business that commenced in 1854. That’s 160 years.

As members of Retail Brokers you are able to take advantage of the progressive promotions and marketing of this member of the National Confectionery Wholesalers Pty Ltd. 

Additional promotional activity as ‘Sweet Deals’ and ‘Power Brands’ will now be available to each of us.
Also we will now be able to source exclusive products from Darryl Lea, Fussy Cat, Vetta Pasta and many others.

You will still see the same territory managers as before on a regular basis. The range of products may be bigger, in some cases the price will be better and the service should be as brilliant as the service you give to your customers.

5 WAYS TO WOW YOUR CUSTOMERS & Boost Your Bottom Line by WINNING Repeat Business

Service

• Welcome customers with a smile, saying hello, thank them, wishing them well when they’re leaving
• Offer them a clean, well-stocked, soft music, airconditioned experience
• Treat them to great food, cold drinks, new lines, specials

Purchase 

• Price all products and use promo ticketing, even make some of your own

New Lines on the counter

• Seasonal Lines close to the counter

Loyalty

• Business card lunch deals – collect business cards for a week or a month and draw a winning card for a free lunch
• Coffee Cards for a free coffee
• Lunch Cards for a free lunch

Reward your Customers with something Different

• Run footy tipping contests
• Run Melbourne Cup & Adelaide Cup Sweeps
• Decorate the shop on special occasions such as Christmas, Footy Finals or when a local sporting team is in the finals

Start a Data Base

• Advertise your monthly promotions
• Thank them for shopping at your store

PRICE INCREASES
How do you increase your prices WITHOUT upsetting customers?

Be Transparant

• If you explain quickly WHY your pricing has increased in most cases your customers will be sympathetic and understanding towards you

Too Much Too Quickly

• When increasing your prices do it in small amounts if possible

Reaction

• Test an increase on a weekend and gauge your customers’ reaction. As most customers will buy more than 1 item a small increase won’t be noticed at all

BALFOURS
Do you carry Balfours 700g Bread? It currently costs $2.30 per loaf and members who use this as a draw card to drag customers into their shops are selling a lot of bread at $2.75 to $2.99 a loaf.
4 varieties are available: 

• White Sandwich
• Wholemeal Sandwich
• Multigrain Sandwich
• White Toast 

Retail Brokers April News

EASTER
Are you ready for this extended holiday break? Do you have Cadbury Crème 
Eggs on Your Counter next to your Hot x Buns? 

School Holidays        14th April        for 2 Weeks

Good Friday        18th April        Shops closed
Easter Saturday        19th April        Shops Open
Easter Sunday        20th April        Shops Closed
Easter Monday        21st April        Shops Closed

Anzac Day Friday        25th April        Shops Closed 

Please check your area for the local shop trading hours. Normally when 
The shopping centres are closed we are very busy.

You may need to increase your orders on:

• Milk (see Lion)
• Papers
• Bread (see Balfours)
• Bacon (see Conroy’s Promos)
• Eggs
• Juice (see CCA Promos)
• Hot X Buns (see Balfour’s promo)
• Kids Lines in Display Bins

COCA-COLA AMATIL

They had a price increase on the 1st February; did you increase your prices. 
Whenever a company puts up their prices YOU MUST follow straight away. 
This is a normal part of business.

THE PERSON MOST AFRAID OF PRICE INCREASES IS YOU NOT YOUR CUSTOMERS
 
The Trading Terms we all enjoy from this Partner Company have been tweaked and the understanding now for all members is that all promotional lines need to be actioned by each member so that you can get the extra promotional discount on offer.

This means that each member will need to place the promotional tickets that are supplied onto the fridge at the ‘Suggested Price’ or lower. 
You can’t go to a higher sell price until the end of the promotional date. 

Just remember that if you don’t use the tickets at their suggested sell price then you won’t get the SPECIAL price but you will still receive the normal Trading Terms. 

WHY WOULD YOU EAT FROM HERE
On a recent visit to a members shop it was pleasing to see that the door was wide open, it was clean inside and well stocked. 
The owner was happy, greeting ALL customers as they entered his shop and saying goodbye to ALL customers when they left.
He talked to and served up to 7 customers at the one time with chips, hotdogs, sandwiches, pies & sausage rolls.

His business has more than doubled since he took over 12 months ago and is still growing.
His sausage rolls which he personally makes sell for $4 each and he also makes his own pies which he sells for $7.50 with a can of coke.

Another member featured in the newsletter about 12 months ago tells me her sales are near 3 times what they were this time last year. The deli which is painted orange, is also building her reputation on great food and a clean well lit shop. 
This member is positive and her effortless smile welcomes customers into her shop.

Sales are based around the traditional deli lines but the introduction of rotisserie chickens and her large selection of salads selling for 3 salads for $10 have driven sales upward.

Many members sell ‘Chips & Gravy’ and apparently it’s very popular. The fact that you might not eat this meal doesn’t mean you can’t sell a lot of them. 
Recently a member added a sign next to her menu window advertising a twist to this snack, a handful of grated cheese. (The cheese is purchased in bulk from Lion and the member adds a $1 for the cheese.)

Chips, then Cheese, then Gravy. Apparently it’s an English favourite. Why not try this at your shop but put up a sign and see if you too can sell this snack over the Easter break.
This member has found that this line is now out sells her regular Chips & Gravy sales.

Again this store is similar to the other 2 member’s store. Clean, well presented, plenty of stock, doors open, lights on, happy smiling staff, greeting customers and introducing new food lines. 
Sales are again based around traditional deli products but the owner is introducing new food lines.

This member has also been rewarded with an increase in sales over last year. It hasn’t been as big as the other members but it is happening.

So What Are You doing To Increase Your Sales??

SERVICES FOR MEMBERS 
Do you take advantage of these great people? Don’t forget to mention that you are a member of Retail Brokers.

• ProtectIt Insurance Brokers - Doug Napier 08-82988861
• Jeff Southern Batteries & Film - Jeff Southern 08-82615861
• Valerie Travers Uniforms, Shirts, Polo Tops – Valerie Travers 08-82235375
• Adelaide Pest Control - Keiron Snow 08-83448181
• M&M Distrbutors - Novelties & Adult Magazines - Michael Musson 0402011945

PRODUCT PRICING
When you go to your local supermarket do you check the price being charged on the shelf? YES WE ALL DO!

When in Coles or Woolworths if there is no pricing on products then in the majority of cases we won’t buy.
Our customers are all doing exactly the same in our shops when they can’t see a price, they don’t buy.

The average spend in convenience stores is $10.06 and they purchases 2 items.
If your customer doesn’t know what you are going to charge them they are very likely to:
Walk out of your store and go else where
Purchase 1 item instead of the average 2
Purchase 2 smaller items than they originally planned too

This means your customers spend less than what they had planned too in your store. 
Make sure all products, even those in the fridge have price ticketing on them.

Retail Brokers March News

ATTENTION
Things YOU need to action

• Adelaide Cup Day 10th March 2014 – Public Holiday long weekend
• State Election Saturday 15th Mar 2014 – Can be YOUR BUSIEST DAY of the year, be ready, especially if there is a Polling Booth close
• Do we owe you money – email us your banking details and we will credit your account 
• Balfours – How to prepare a delicious Hot X Bun, read it now
• Do YOU have a friend who should be a group member, let us know
• Free AFL Tipping Chart in the Advertiser this Saturday. Get your customers involved with Weekly Prizes
• Balfours Hot X Bun Allocation – Are you in Group 1 or Group 2

Not sure about anything ask us – call our mobiles send us an email

SHOP APPEAL
Is your shop a place you would like to be seen shopping.

Because customers buy on EMOTION, what emotions does YOUR shop bring up in YOUR customers?

All Delis are basically the same, so you need to set yours apart.

• Offer a Guarantee. (Never on price)
• We sell the coldest drinks
• We make the freshest sandwiches
• Our Hot Dogs were voted the best in SA

Have this type of commitment on everything from windows to fridges & menus.

Do you sponsor a club of any sort or a kindergarten or school? 
If so what do you get in return? You should ask for:

• A data base of all parents/members – names, address, phone numbers, email address
• A letter of recommendation from whom ever you are sponsoring 

Loyalty Cards – Give them to every customer 
Loyalty Cards – Date stamp them to give a time frame
Coffee – Buy 9 coffees and the 10th is FREE in a 4 week period
Lunch – Buy 9 lunch to the value of $10.00 & the 10th, to the same value, is FREE in a 4 week period

SERVICES FOR MEMBERS
Do you take advantage of these people? Don’t forget to mention that you are a member of Retail Brokers.

Suncorp for your Eftpos terminals – Sharon D’Silva 1300305130
Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570
Funtoys & Stickers on consignment – Michael Conry 0403946232
Espresso Essentials Coffee Machines – Martin Langston 0419128753
Raylark Greeting Cards & Wrapping Paper – Murray Larkin 0409699975

BALFOUR’S
Balfours Hot X Bun Allocation in March
Xmas Allocation Credit on the March Account
Easter Allocation Credit on the March Account

THE DISTRIBUTERS
New Lines & Relaunches

Easter Eggs – check out the range
CC’s has a major brand re launch
Kettle 185g & 90g are being relaunched
Twisties Flaming Hot
MAXX Chips – 2 varieties (BBQ Rib and Hot & Spicy Chicken Wings) 
Cadbury Boost Nuts
5 Gum Strawberry 

BALFOURS HOT X BUN with COFFEE
Hopefully you are a Barista and can make a great coffee, but how do you prepare the Hot X Bun for your customer.

Hot Cross Buns with their combination of spicy, sweet and fruity flavours have long been an Easter tradition in Australia. 

Firstly you take a bun out of the pack and cut it horizontally through the centre. You will need to place the 2 halves in a toaster or under the griller until lightly toasted on both sides.

When the halves are golden brown remove them from the heat and liberally butter the inside faces of the bun. Preferable use real butter but margarine will do. Eat straight away while the butter is melting and the bun is hot.

For a decadent twist add some jam or honey after the butter and wash down with a sensational coffee.

Under no circumstances should these buns be microwaved.

GALIPO FOODS
Leaders in Fresh Food Service. 
George Toumpas    0412736838         george@galipo.com.au
Minimum orders of $150.00 per delivery

Galipo Food Company is the only South Australian family owned and operated, broad based (Drygoods, Frozen & Chilled) distributor in SA.
They have been in the foodservice & distribution industry since 1983. 
The Company was started by Sebastian Galipo and then his brother Bill, joined him 3 years later. George Toumpas has been with the Company since 1995.
Their fleet of 36 trucks & staff of 114, service the Adelaide Metro area from Gawler, through the Hills all the way down to Sellicks Beach. They are a Member of the Countrywide Australasia Buying Group which gives them the buying power of our Interstate and Overseas Competitors. Countrywide has over 100 Members all over Australia.

Retail Brokers February News

Many members have enjoyed good Xmas & holiday sales. These members have had airconditioning always on, very cold drinks for sale and an inviting icecream display right where the customers trip over them.

SUPERMARKET TRICKS

Supermarkets, shopping centres, even the On the Run shops are using tactics to lull their customers into spending more money while they are in their stores.

Maybe we can adapt some of them to work for us.

Relaxation Zone – The area from the car to the inside of the shop needs to be uncluttered, clean, have signs with big lettering and then entering the shop, action, bright lights, friendly smile. Look at your shop and ask yourself ‘How can I make it better for my Customers’?

Store Layout – Milk, Bread are all away from the entrance. The customer must walk the shop passing other sales opportunities. If your milk, bread and papers are near the front door how are you slowing your customers down to encourage them to spend more?

Shop Environment – Supermarkets will ensure that there are no clocks to see and the temperature is regulated so that customers are relaxed and lose track of time.

They will introduce smells of pleasant scents such as coffee to prolong the customers stay.

How can you take advantage of these ideas?

Music - This is another weapon used to enhance your customers’ experience. Playing classic music helps to slow the shopping process down while increasing the customer spend.

Pop music and Rock n Roll will speed up the customers.

Rap music doesn’t rate at all so what music are you playing?

Lighting – They use this extensively on promotion lines. This will identify to the customer a bargain and induce the customer to buy. Softer lighting on the other hand can relax us. Should we vary our light, how hard can it be?

Eye Level – This is where they put high volume, high profit wanted lines. We should check our shop layout now, can we do it better?

Besides these areas they also look at trolley size, floor tile size and floor displays that the customer is forced to navigate around.

You don’t have trolleys then maybe you should or at the very least some baskets for customers to put things in while shopping. This will encourage your customers to buy more.

THE DISTRIBUTORS

January you had Mars @ 99 cents each and in February you have Cadbury’s & Nestle Medium Bars @ 99 cents. You can still capitalize of these products by using dump bin displays with ticketing @ 2 for $2.95.

If your shop is airconditioned there shouldn’t be any problems with chocolate melting.

BALFOURS

The Balfours promotion for February is based on their bestselling cake line, Custard Tarts.

Their reps will be visiting store with point of sale ticketing and some 'A' frame inserts.

This could be a major draw card for your food business starting from 9am all the way through the day to when kids come home from school.

The suggested sell of ‘2 for $4.90’ will give you approximately 30% gross profit.

Why not try a Coffee & Custard Tart @ $4.90!

SERVICES

Checkout the services from different companies we have listed in the newsletter.

Retail Brokers January News

WEATHER

The weather has now changed and stores should be committed to drinks , food and ice cream sales.

When was the last time you cleaned out your ice cream freezer , we have seen some freezers that have more built up ice than ice cream in them.

We have also negotiated some ice cream promotions which will be coming up on a regular basis throughout the year.

BALFOURS 

For the Jan period we have :

• Balfours Traditional Pie
• Balfours Traditional Pasty
• Balfours Giant Sausage Roll
• Balfours Footy Pie

All on promotion , reps will deliver the signage and all you have to do is sell the stock

These lines are PROVEN sales winners in ALL weather

COCA – COLA AMATIL PROMOTIONS

Stores will notice that the promotions run until the end of Feb

This will assist stores in gaining recognition from customers that they are offering value for money and specials.

Prices listed on the promotions include GST

THE DISTRIBUTORS

Contact 83412111

The Distributors are our preferred choice for confectionary suppliers

Some of the lines for January include

• Menz Fruchocs : White , Mint Chocs , Pineapple Chocs
• Malteaster Bunny
• Dairy Milk Bubbly

Do not forget the Distributors have a comprehensive range of groceries that can be delivered to your store as well.

Retail Brokers December News

CHRISTMAS TIME

Prepare your store for Christmas.

Put up some decorations , tinsel and get in the holiday spirit.

Many stores struggle for sales in Dec , so run the promotions and take notice of the trading hours over the Christmas period.

BALFOURS CHRISTMAS ALLOCATION

As with the recent allocation on bar cakes that has just concluded we have negotiated with Balfours for a Christmas allocation on Mince Pies and Christmas Muffins.

As a member of Retail Brokers this FREE stock that will be credited on your Feb Invoice

LION MILK TERMS

If you have not seen a Lion rep recently to assist you with the new terms they should not be far away.

There have been some major changes in personnel at Lion so things should be stable soon.

BALFOURS PROMOTIONS

For the Dec / Jan period we have :

• Balfours Traditional Pie
• Balfours Traditional Pasty
• Balfours Giant Sausage Roll
• Balfours Footy Pie 

All on promotion , reps will deliver the signage and all you have to do is sell the stock 

These lines are PROVEN sales winners in ALL weather 

DON’T CLOSE YOUR DOORS

We have spent a lot of the last 6 months working with some stores trying to prevent them from closing the doors and losing everything.

In some cases this has worked in others not so much.

The hardest thing sometimes is to take advice.

Scenario 1

I will stop selling Cigarettes , Confectionary and as many drinks as people come here for my food 

Result: The food was not that great , people went there for the deli lines and they closed the doors.This store was on a road with great parking ,no opposition. The owners have declared bankruptcy. Before their decision to stop selling the lines they were doing $14,000 a week , they went to $2000 a week in just 2 weeks.

Scenario 2

The owner told us “If I cut my stock down , I can buy more often and my profit will rise.”

Result : Customers notice when there is not enough stock and their sales went from $12,000 to $6000 in 3 weeks.

STATIONARY / PARTY GOODS / BATTERIES

Many stores would like to sell stationary / party goods and batteries far better than they do now.

Now The Distributors have made that possible at great prices.

Setup for your stores is available

$150 worth of bonus stock with 1st order 

Contact your rep for details on 83412111

COCA – COLA AMATIL PROMOTIONS

Promotions with Coca – Cola Amatil will run from Jan in 3 month blocks.

This will enable stores to plan and maximize sales and profit for these lines.

They will run alongside our current 6 month promotions 

This will also allow reps to come into stores and monitor whether stores are running the promotions.

The excuse of “ Promotions and specials don’t sell here “ is not an excuse as if they don’t sell then you are not losing money.

Retail Brokers November News

COCA – COLA AMATIL

Stores will note that in the promotions we have cans , 1.25lt Coke and 2 lt Coke on promotion.

We have included the GST in the promotional price 

To get the promotional price stores need to run the promotions or these prices can be altered.

Your opposition put lines out on special and so should you !!!!!

Promoting these lines means putting the tickets on the fridge.

CONTACTING RETAIL BROKERS

As we spend the majority of our time on the road talking with suppliers / stores it is far easier to contact us via email direct or through the website CONTACT US 

Or via our mobiles 

Richard 0419829145

John 0409623016

You can also ring the office on 08 83888606 – please note :We do not take faxes.

BALFOURS ALLOCATIONS

All stores would have received the paperwork for the last allocations on Balfours Bar Cakes, which will be credited to all stores on your Nov invoice.

Barcakes sell extremely well in our stores and are a sort after item that sell in some cases for over $5 IN SUPERMARKETS.

PIE & PASTY PRICING

Did you adjust the pricing of your pies and pastys and implement the price difference between Balfours and the opposition brands.

Many stores have done this and have not seen their unit sales go down , so their profit has gone up .

Remember a clean pie warmer sitting on the counter gets you sales , we recently had a member take over another store and it took him 2 weeks to clean and shine the pie warmer to a standard that enticed people to buy from the warmer.

Customers expect your pie warmer to LOOK GOOD

PFD

Take advantage of PFD's Festive Rewards Catalogue.

This is an ideal opportunity for stores to have a look at the range of products that PFD offer including a sandwich range, which would appeal to many stores.

For further details or to get a rep to your store ring PFD on 131733 

MILK PRICING 

Milk pricing in stores remains a hot topic.

Do you understand the new terms and the fact that you can get white milk into your store at $2.75 not $3.65 

Farmers Union Iced Coffee 600ml will come into your store at $2.35 not $2.55 

There will also be regular monthly promotions so you will see when Iced Coffee is on promotion it will then come in at $2.15

If you do not understand the new terms , call your Lion Rep

These savings apply if you are a GOLD customer which is based on facings in the fridge.

SAVINGS

With the newsletter you will receive details of your savings currently made on a monthly basis with:

• National Foods
• Coca – Cola Amatil
• Balfours

CONFECTIONARY

Our preferred supplier for confectionary is The Distributors who also supply groceries.

For those that use other suppliers you should split your deliveries between suppliers as one day, one of these suppliers will let you down and you will be surprised 

The Distributors also supply a great group of promotions every month with wanted novelty lines a specialty.

The Distributors are now the official suppliers of Byron Bay Cookies

WINDOWS

Windows are one of the greatest customer drawcards that you can have and we cannot impress upon you how much difference a clean and clean surrounds of your store makes.

• The days of old advertising signage being stuck around entrances has long gone.
• The days of posters stuck on windows advertising the local jumble sale has long gone 
• Put up a signage board next to your store or in your store 
• Use this to let local businesses that come into your store advertise 
• Also clean your windows or get them cleaned 

Blacked out windows are not good for security in stores – nice clean windows and lights on allow people passing by to see into the store.

Retail Brokers October News

BALFOURS PROMOTIONS 

All Balfours Premium Pie Range and Donuts are on SPECIAL until the 31st Oct , details are on the promotion page but WE EXPECT ALL STORES TO SUPPORT THESE PROMOTIONS as they will generate sales and profit 

Please take note that Croissants are also on promotion 

PRICE RISES

Balfours will have a small price rise during October and all stores will be advised by mail and we will put this up on the website as soon as we are given the new pricing .

Vilis will also undergo a price rise effective 30th Sept 

WINDOWS 

When was the last time you looked at your windows ????

• • Decals that are old and peeling should come off.
• • Adverts that are old , should come off

Clean windows look far better so that customers can see into your store 

LION MILK TERMS 

Lion representatives are progressively coming to all stores to explain the new milk terms that they are offering based not on volume but on facings.

• They will need your time to explain the terms which cannot be done quickly 
• They will demonstrate the savings that can be made.

Any concerns please contact us.

THE DISTRIBUTORS

The Distributors are the preferred suppliers for confectionary for the group and they do have an extensive range of groceries.

Their pricing and service are excellent, and that is before the discount as part of the group

If you have not seen a rep from them or need to place an order ring them on 83412111

The Distributors have their own page on the website to highlight their extensive range of promotions and products.

PRICING OF PIES / PASTYS

Pricing of pastry products from bakeries is varied across all stores but it is all about making the correct profit from lines across the range and suppliers.

You cannot sell all pies and pasties for the same price , while it maybe easier for your staff it is costing you profit 

One system that is used by a lot of stores is to double the cost price and minus 30c and add on GST

Please see below for an example:

Product :Balfours Pie

Cost Price x 2 :$3.88 - $1.94

Minus 30c :$3.58

Plus GST:$3.95

Suggested Sell: $3.95

Product: Opposition Pie

Cost Price x 2 :$5.20 - $2.60

Minus 30c :$4.90

Plus GST :$5.40

Suggested Sell: $5.40

ALLOCATION

We will be allocating Bar Cakes out from Balfours during Oct 

• • Details will be out at the end of next week
• • This stock will be CREDITED in your Nov Invoice 

PFD

PFD provide discounts and promotions for our group on a wide range of products, including frozen foods (chips, vegetables, finger foods & cakes), fresh foods (small goods, dairy, seafood & fruit and vegetables) dry groceries & paper and cleaning products.

They also carry the full range of Chapman’s meats as well as Melosi and Don small goods

Contact Tony Vanstone at PFD on 8114 2362 who will arrange for a rep to visit your store and discuss the savings that can be made through PFD.

Retail Brokers September News

BALFOURS PROMOTIONS

All Balfours Premium Pie Range and Donuts are on SPECIAL until the 31st Oct , details are on the promotion page but WE EXPECT ALL STORES TO SUPPORT THESE PROMOTIONS as they will generate sales and profit 

BALFOURS BREAD

Balfours bread currently gets into stores at $2.31 with your discount of 49c a loaf 

Stores are having great sales promoting and selling it at the $2.95 - $3.00 price point 

This is a sales generator for stores 

LION MILK PRICE RISE

Milk is going up on the 2nd Sept 

If you are billed by your milk vendor you will pay in some cases MORE for your milk.

We have seen vendors charge up to 20c more for flavoured 600ml milk 

Stores that are on account with Lion will pay the correct wholesale price that is why you go on account.

LION MILK TERMS

Lion representatives will be coming to all stores to explain the new milk terms that they are offering based not on volume but on facings.

They will need your time to explain the terms which cannot be done quickly 

They will demonstrate the savings that can be made.

THE DISTRIBUTORS

The Distributors are the preferred suppliers for confectionary for the group and they do have an extensive range of groceries.

Their pricing and service are excellent , and that is before the discount as part of the group

If you have not seen a rep from them or need to place an order ring them on 83412111

INSURANCE

Doug Napier Insurance have changed their name and expanded into

Protectit Insurance Services

Address :Suite 1/23 Greenhill Rd 

Phone: 08 8372 7100                                             

Fax: 08 8272 6014                         

Email: insure@protectitis.com.au  

Doug has SAVED members on their insurance policies so give him a call 

SIGNAGE AND WINDOWS

If you are going to put signage up in your store make sure you spell things correctly 

Recently we had a member put “ You’re Choice For Fillings “ sign above their sandwich bar 

Spelling and grammar counts 

Retail Brokers August News

PFD

PFD provide discounts and promotions for our group on a wide range of products, including frozen foods (chips, vegetables, finger foods & cakes), fresh foods (small goods, dairy, seafood & fruit and vegetables) dry groceries & paper and cleaning products.

They also carry the full range of Chapman’s meats as well as Melosi and Don small goods

Contact Tony Vanstone at PFD on 8114 2362 who will arrange for a rep to visit your store and discuss the savings that can be made through PFD.

COCA-COLA AMATIL

Yes we are in winter but now is the time to do what many stores have done and look at who supplies drinks ( carbonated beverages ) to your store.

Many stores have taken the time to relay their fridges to increase their discount from Coca-Cola Amatil while the cooler weather is here.

Remember 85% of consumers that visit your store will want to buy a Coke product.

If you need a relay either speak to your rep or contact Richard who will arrange for the rep to call 

BALFOURS BREAD

There is a letter enclosed from Balfours about the cut off time for Bread orders 

2.30 in the afternoon is now the time not 3.00pm 

Please read and take note of the letter 

ATM – DC PAYMENTS

If you are interested in an ATM , please see the website for details

DC Payments operates the largest ATM network in Australia, delivering superior ATM service to our clients.  With more than one in five ATM’s nationwide, DC Payments securely processes payments for millions of cardholders each month

To discuss your ATM needs and for a great offer please contact us on:

Kathy Mawdsley

Mobile:  0409 487 837

Tel: 1300 305 600

Email:  sales@dcpayments.com.au

Web: dcpayments.com.au

Will You Be One Of These Stores ?

Times change and despite some of the negative publicity we sometimes receive a well run shop that: 

• Has enough stock to satisfy customers and guarantee a good turnover 
• Is clean
• Has fresh food at reasonable prices
• Runs promotions / specials

Will survive , prosper and do well .

Don't end up in a story like this recent one in The Advertiser

It was nice to see our store in Echunga which satisfies all the above criteria mentioned in the article. 

Retail Brokers July News

MEMBERS DOING A SIGNATURE DISH

Last newsletter we talked about 4 members achieving huge increases in sales over last year. Just the other day another member said he was getting a 50% increase in sales over last year but this was being achieved through his grocery range and filled up his shop with stock.

Mostly these increases have been done by utilizing great food deals and in some cases having a Signature Dish. This is a dish that enhances your reputation and brings customers from afar in search of a wonderful feed, such as the homemade pies one member in the south is making from scratch. In an industrial area this member is forging a reputation for a high quality delicious product that his customers are coming back for time and again.

It is not unusual for the customers to buy extra pies to take home so that they can eat them later.

The pies sell for $5.10 with no complaints just happy smiles.

So what about your shop, what can you do, what dishes are in your family history that you love? Is there a pork roast, a soup, a pasta dish, a curry dish? Could it be a chicken dish such as Chicken Feet that stands you apart? This dish was suggested to us recently but you would need to be in an appropriate area to sell this line.

Chicken Feet are delicious and can be used in a soup or as part of a snack.

Another member has for sale mugs of soup with up to 3 choices on any day. Some soups that have worked well are:

Potato & Leek

Pea & Ham

Chicken Noodle

Each is served with a slice of fresh crusty bread on day 1, and then on day 2 they are served with toasted crusty bread for $6.50 a serving.

If you don’t have a Signature Dish what about some great signage for your shop. It does mean you will need to spend some money but it will increase your sales and therefore lift your profit.