MEMBERS DOING A SIGNATURE DISH
Last newsletter we talked about 4 members achieving huge increases in sales over last year. Just the other day another member said he was getting a 50% increase in sales over last year but this was being achieved through his grocery range and filled up his shop with stock.
Mostly these increases have been done by utilizing great food deals and in some cases having a Signature Dish. This is a dish that enhances your reputation and brings customers from afar in search of a wonderful feed, such as the homemade pies one member in the south is making from scratch. In an industrial area this member is forging a reputation for a high quality delicious product that his customers are coming back for time and again.
It is not unusual for the customers to buy extra pies to take home so that they can eat them later.
The pies sell for $5.10 with no complaints just happy smiles.
So what about your shop, what can you do, what dishes are in your family history that you love? Is there a pork roast, a soup, a pasta dish, a curry dish? Could it be a chicken dish such as Chicken Feet that stands you apart? This dish was suggested to us recently but you would need to be in an appropriate area to sell this line.
Chicken Feet are delicious and can be used in a soup or as part of a snack.
Another member has for sale mugs of soup with up to 3 choices on any day. Some soups that have worked well are:
Potato & Leek
Pea & Ham
Chicken Noodle
Each is served with a slice of fresh crusty bread on day 1, and then on day 2 they are served with toasted crusty bread for $6.50 a serving.
If you don’t have a Signature Dish what about some great signage for your shop. It does mean you will need to spend some money but it will increase your sales and therefore lift your profit.