Retail Brokers - April News / by Richard Pascoe

SERVICES FOR MEMBERS

Do you take advantage of these great people? Don’t forget to mention that you are a member of Retail Brokers.

·      Protectit Insurance – Doug Napier 08-82988861

·      Suncorp for your Eftpos terminals – Sharon D’Silva 1300305130

·      Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570

·      Funtoys & Stickers on consignment – Michael Conry 0403946232

·      Espresso Essentials Coffee Machines – Martin Langston 0419128753

·      CBA also does Eftpos terminals – Lauren Casey 1300007605

·      Adelaide Pest Control – Keiron Snow 08-83448181

INTERESTING

A bakery advertising FREE COFFEE OR TEA tells me this really works to bring in new customers to his shop resulting in higher sales and profit.

He believes that approximately:

  • 1/3 of the customers who take up the offer buy a cake or a biscuit to go with the Nescafe
  • 1/3 change their mind and purchase a latte or similar
  • 1/3 takes the free coffee and buys nothing else but at least hopefully you have made them feel welcome and they’ll come back the next time and buy something.

PFD

 

We do have trading terms with this company but they aren’t as simple to explain as a straight forward ‘10% discount’.

However on AVERAGE you can expect to receive 10% discount. On some products you’ll receive far more than 10% discount whilst on other lines you’ll receive little or no discount.

COCA COLA AMATIL (CCA)

CCA has asked if the Station Kiosk, a long term member could be acknowledged for their fridge presentation.

This member has for a long time set sensational cooler standards and adherence to the promotional program, pricing activation and discount structure deliverables at Station Kiosk.

This member, who has experienced very hard trading times in the last few years, has endured the same harsh sales trends as other members due to climate and poor economic conditions.

On top of this the government decided to upgrade the southern rail connections causing rail track closures for 2 years resulting in no customers.

This hasn’t stopped the owners still trying new things, running promotions and general being positive and having a go. Well done to both Glenys and her husband

We also need to congratulate the following 2 members who had a red hot go at the January Powerade promotion. Well done.

To win 1 of the branded bikes you had to:

  • ·      Be a Retail Brokers Member and
  • ·      Generate the highest percentage increase in sales

Congratulations to both members:

Balaklava Takeaway                       Balaklava                  Filip Scaffidi

Tradies Takaway                  Alice Springs             Teresa Hortin