White Milk

Retail Brokers - August News by Richard Pascoe

HOLLIER DICKSONS

Did you receive the email about Minions and the Banana Tic Tacs?

This release has been timed to capitalize on the huge success of the Minions movie.

What we need to be aware of is there is only very limited stock so please chase down your rep and order some ASAP.

Place them where they are readily noticeable and you will achieve great sales.

Also at this time of the year with the freezing weather your customers are looking to spoil themselves with something special, some comfort food.  

Chocolate sells all year round but its sales peak at this time of the year.

FARMERS UNION ICED COFFEE

Every member worries about their sell price of this icon product. Many members are keeping the price down thinking that the low price is supporting extra sales. In most cases it’s not. The promo price of 2 for $6.00 to $7.00 may be supporting extra sales but if your customers are buying 1 only flavoured milk then the price should reflect that.

Supermarkets may be cheaper but they are cheaper in most things we sell

EXCEPT FOR 1LT WHITE MILK

Hungry Jacks are selling Iced Coffee for $2.50 but when asked they say they aren’t selling a lot and their customers are stopping because they want a some food, the drink is secondary.

The Independent and the Agostino’s below both have a Hungry Jacks right next door to them and they say their Iced Coffee sales haven’t been affected at all.

 

Selling Price around Town:

Retail Broker Members                      $3.95                           2 for $6.50

Coles Petrol                                         $4.20                           2 for $6.00

Liberty Petrol                                      $4.15                           no promo

On the Run                                          $4.20                           2 for $6.00

Agostino’s                                           $4.30                           no promo

Vilis                                                     $4.50                           no promo

Independent Petrol                             $4.20                           no promo                                                                   

EXTRA SERVICES FOR MEMBERS

Do you take advantage of these great people?

·      CBA also does Eftpos terminals – Rizwan Siddiqui 03-96756310

·      Protectit Insurance – Doug Napier 08-83727100

·      Adelaide Fresh Air for your aerosol Pest Control – Bryan South 0419608570

·      Funtoys & Stickers on consignment – Michael Conry 0403946232

·      Espresso Essentials Coffee Machines – Martin Langston 0419128753

·       Adelaide Pest Control – Keiron Snow 08-83448181

TOBACCO PRODUCTS

Are you thinking about maybe not carrying tobacco products? BIG MISTAKE!!!!!

This decision WILL impact your bottom line NEGATIVELY, guaranteed.

We understand that the cost of purchase is huge, the fear of being robbed is paramount and the insurance costs can be overwhelming.

But tobacco products are 35% to 40% of your sales each week on average. You can’t walk away from that instead you need to manage it.

Gross Profit at recommended retail price (RRP) is approximately 17% GP but most members are less than this somewhere between 10% and 15% GP

This means that on a $50 sale your profit is between $4.55 at 10% and up to $6.80 at 15%

If you don’t carry a full range you should as a minimum carry the top 25 cigarette products and the top 10 tobacco products.