CCA

Retail Brokers - January News by Richard Pascoe

HOLIDAY PERIOD

If this weather keeps up then we will sell a huge number of drinks and icecreams, ARE YOU READY!

Over these 2 months it’s a great time to grab some extra profit but you need to plan, do something different and become excited.

Did you increase your sell prices on icecreams and drinks during winter?

Have you ordered in and have on display paper goods, water balloons, wrapping paper, gift tags, sticky tape, streamers, balloons and poppers.

Will you need extra toilet paper, paper towel or tissues?

Have you also ordered in extra stock for your warm (ambient display similar to supermarkets) displays of 2lt drinks, large packs of chips and nuts, water crackers and snack biscuits for dips?

Will you need extra cream, bacon, eggs, milk, chocolates (it’s a bit hot but they will still sell) or maybe Kirks Mixers? This is an opportunity to capitalize on this exciting time of the year.

If you have teenagers and young students in general in your customer mix don’t forget them. Many will be on holidays and others will have taken part time jobs.

This all means they have money burning a hole in their pockets.

What have you got to sell them? Sales will rise on the following:

  • Drinks, Icecreams and Novelties
  • Takeaway Food sales will increase
  • Water pistols and water balloons

Stock sells stock but if you haven’t already got something to sell you may be too late.

COCA – COLA AMATIL

We are currently negotiating with CCA for new terms and also checking out what other opportunities may be available to us from other similar suppliers.

Coca Cola

BE ON YOUR GUARD – During this time some CCA Territory Managers MAY see an opportunity for them not you and attempt to sign you to an agreement not covered by your group Retail Brokers.

DO NOT DO THIS

You will disadvantage your store

If you have NOT seen a rep in the last few months, please contact JOHNon 0409623016 to inform him

OPENING TIMES

Are you advertising when you will be open and when you will be shut? Is your sign up yet? No then why not?

What your customers know is:

On the Run will be open 24/7. How, because it's painted permanently on every single one of their outlets.

You need to know when your opposition supermarkets will be open over Xmas and the holiday period. You will need to check it out because potentially you could be very busy on the days they are shut.

Don’t get caught with nothing to sell